The Indian feminine hygiene market is less penetrated and dimly competitive. Few international companies are present in the Indian market and making efforts to develop the market. As people are shifting more towards the hygiene side, existing players are offering and promoting the products on the basis of hygiene. Women health concerns because of improper management while menstruation period have always been a major concern to the Indian consumers and so the manufacturers are trying to market the product with the same aspect.
Manufacturers are promoting these products by celebrity endorsements, promotional activities in various events and awareness campaigns to make the consumers aware about the new products and variants. P&G, Johnson & Johnson, Unicharm India, Kimberly-Clark, etc. are some of the leading companies that are operating in the Indian market. Whisper is leading and one of the trusted brands in sanitary napkins market.
In many parts of India, affordability of sanitary napkins is still a major concern as rural Indian women's cannot afford such products due to its high prices. Women use cotton cloth as it has been traditionally used among millions of women.
Key Topics Covered:
1. Report Methodology
2. Executive Summary
3. Global Female Population Scenario
4. Global Feminine Hygiene Market Outlook
5. India Female Population Scenario
6. India Feminine Hygiene Market Outlook
7. Company Profiles
- Procter & Gamble Hygiene and Health Care Limited
- Johnson & Johnson Private Limited
- Kimberly-Clark Lever Pvt. Ltd.
- Unicharm India Pvt. Ltd.
- Emami Limited
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