CRANBURY, N.J.--(BUSINESS WIRE)--AmeriHealth New Jersey today announced the company has refreshed its advertising campaign, which debuted by way of billboards along the New Jersey Turnpike.
“At AmeriHealth New Jersey, we’re dedicated to enhancing the health and well-being of the people and communities we serve,” said Mike Munoz, market president for AmeriHealth New Jersey. “We took the opportunity to refresh our advertising campaign in order to better reflect our engagement with those communities.”
The new billboards take a playful approach to underscoring coverage across the state and the company’s commitment to New Jersey. “We’re moving away from text and white space to make room for the faces of the people we serve,” said Munoz. The billboards pair images of children with playful phrases to demonstrate that we’ve got New Jersey “Covered and carefree” by offering “Benefits and beyond.”
The new look and feel is consistent with the grassroots approach AmeriHealth New Jersey has taken in recent years to engage with its more than 270,000 members.
For more information on AmeriHealth New Jersey, visit amerihealthnj.com.
About AmeriHealth New Jersey
AmeriHealth New Jersey* is dedicated to enabling the people of New Jersey to improve their health and well-being while providing them access to affordable, quality care. Exclusively focused on the state of New Jersey, we offer one of the largest provider networks in the state, as well as access to hospitals and doctors across the nation. Our members also have access to our innovative Commit2Wellness programs. Whether you are an individual, a small- or mid-sized business, a municipality, self-funded group, or board of education, we can provide you with a health insurance plan that best meets your needs. Named one of the Best Places to Work for the past five years, AmeriHealth New Jersey is located in Cranbury, NJ. For more information visit amerihealthnj.com.
*AmeriHealth Insurance Company of New Jersey | AmeriHealth HMO, Inc.