PARIS--(BUSINESS WIRE)--Sociabble, the leading provider of employee advocacy, engagement and social selling solutions, has released a product for influencer communities: Sociabble4Fans. The tool enables companies to build an online community where fans can view and share brand communication, submit content, and engage in gamification and e-learning. Microsoft France was the first company to have launched Sociabble4Fans, recording 10 000 fan registrations, 1 500 pieces of user-generated content, and a potential reach of 1 000 000 audience touchpoints during the first week alone.
Sociabble4Fans organizes brand and user-generated content (UGC) onto channels from which users can share on social media. Users can submit their own content, and play a role in the evolution of the brand by taking part in co-creation initiatives launched by the company.
Sociabble4Fans users win points for their activity, while campaigns highlight specific content. Badges are attributed to specific behavior, and can consist of multiple levels. Administrators can combine custom and default badges, linking them to prizes. Users have access to a page detailing the badges they have achieved.
Quizzes on Sociabble4Fans test users’ knowledge in a fun, visual way, and are accessed via calls-to-action. Quizzes are fully customizable, and can include hints in the form of links to content hosted on the platform, or elsewhere. Associated points and badges are configured by administrators.
Sociabble4Fans users’ profile page contains their bio, activity, badges, points, leaderboard position, and links to their social media accounts. Users can also track the impact of their activity via a personal performance dashboard, while administrators have access to a back office on which they can configure features, and view in-depth analytics.
Sociabble4Fans makes it easy for fans to engage with, learn more about and advocate for their favorite brands. As companies become increasingly dependent on peer-to-peer communication, and consumers more expectant of a personalized experience, the platform is an extremely powerful tool that responds directly to brands’ needs, as well as the expectations of their consumer base.
The features available on Sociabble4Fans will also be deployed on the employee advocacy, social selling and internal communication platforms offered by Sociabble. This will enable companies using all Sociabble solutions to drive e-learning among employee, fan and partner communities, and boost user engagement through a wide range of gamification and return-use mechanisms.
About Sociabble
Sociabble delivers top of the line enterprise solutions for employee advocacy, social selling, internal communication and brand advocacy. Its software as a service (SaaS) technology platforms are available natively for Android, iOS and Windows Phone.
Launched in 2014 by a team of experienced entrepreneurs in digital asset management technology, social media and content marketing, Sociabble is currently used in over 60 countries, and has acquired some of the world’s most prestigious clients, including Microsoft, BNP Paribas, L’Oréal and PwC. Headquartered in Paris, France, the company has operations in Lyon, New York, London and Mumbai.
