Kenneth Cole Fragrances Launches “FIND YOUR BOLD” Music Campaign in Collaboration with Aloe Blacc and Indaba Music

Kenneth Cole Fragrances Launches "FIND YOUR BOLD" Music Campaign in Collaboration with Aloe Blacc and Indaba Music (Photo: Business Wire)

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NEW YORK--()--Inspired by their latest fragrance, BLACK BOLD, Kenneth Cole announces the launch of the “FIND YOUR BOLD” talent search contest to discover emerging musicians in collaboration with Grammy-nominated singer and songwriter, Aloe Blacc, and Indaba Music.

Fusing the worlds of fragrance and the arts, “FIND YOUR BOLD” invites aspiring vocalists or producers to push boundaries and make their own bold statement. Blacc, known for his work mentoring artists is collaborating with Kenneth Cole Fragrances and Indaba Music to challenge musicians to submit a video debuting their original song for a chance to receive a once-in-a-lifetime mentorship.

Inspired by the fearless spirit of New York, BLACK BOLD, is a scent for the man who takes on any challenge, and pushes boundaries with strength, power, and confidence -- never afraid to make a bold move.

“This program is truly unique in that it highlights the synergy between music, scent and creativity, offering the artist the ability to interpret what ‘Bold’ means to him or her and bring that passion to life,” said Donald Loftus, President at Parlux Fragrances, Ltd. "Both mediums take you on a journey, evoke memories and inspire."

The program reinforces Blacc’s commitment to the arts and the importance of nurturing talent. Blacc states, "The tradition of crafting a song is sacred because music is a powerful tool that reflects and shapes culture. It's an honor to be able to share my art with the world and also a huge responsibility. Teaching new artists about this responsibility and some of the methods they can employ to create a song worthy of publishing is very important. I have a duty to transfer the knowledge so that new artists have a foundation and perspective from which to move forward and create.”

The grand prize winner will collaborate with Blacc on a new original track at the renowned artist's recording studio. The track will then be released on iTunes and Spotify, along with an accompanying music video released on Blacc’s YouTube channel. Kenneth Cole Fragrances will also grant the winning artist a $5,000 gift to further their artistic endeavors.

"We have always sought to instill and maintain a tradition of recognizing outstanding individuals who are driven to succeed as well as committed to making a difference through inspiring others. We hope this innovative program will engage and encourage the next generation of music industry talent to find their BOLD,” said Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc.

Blacc and Kenneth Cole will review all submissions and select the “BOLDEST” winning talent in May 2017.

To enter the “FIND YOUR BOLD” contest or for more information, please visit: kc.indabamusic.com/kc. The entry period for submissions closes on May 10, 2017.

#FINDYOURBOLD

ABOUT PARLUX, LTD:

Parlux Fragrances Ltd, a leading global beauty company designs, manufactures, markets and distributes prestige designer fragrances and related products since 1987. Parlux Fragrances Ltd is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

ABOUT KENNETH COLE PRODUCTIONS, INC:

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.

ABOUT INDABA MUSIC:

Indaba Music is a technology platform and marketing services company home to a community of over 1,200,000 musicians worldwide, from emerging artists to Grammy Award winners. Indaba Music provides musicians with opportunities ranging from remix competitions to licensing placements and provides brands with creative marketing solutions through music that generate world-class content and countless impressions.

Indaba Music client campaigns have featured artists and brands including Daft Punk, Christina Aguilera, Red Bull, Snoop Dogg, Sony Electronics, Peter Gabriel, Linkin Park, Yo-Yo Ma, Microsoft, Paul Simon, Converse, Foster The People, Bacardi, and Usher. For more information, visit www.indabamusic.com

ABOUT ALOE BLACC:

Grammy-nominated singer/songwriter Aloe Blacc released his major-label debut album Lift Your Spirit in 2014 on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set followed up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc’s single “The Man” topped the charts with more than 2.7 million singles sold and Lift Your Spirit received a Grammy nomination for Best R&B Album at the 57th Grammy Awards. In 2016 Blacc penned and performed “Let The Games Begin (From RACE),” a song which was featured in both the film and soundtrack for the Focus Features movie RACE. 2016 also saw Blacc collaborate with Zedd on “Candyman” — a modern reinterpretation of Sammy Davis Jr.’s 1972 classic “The Candy Man.” For more information Aloe Blacc visit www.aloeblacc.com

Contacts

Parlux Ltd:
Emma Garner, 212-878-3738
emmag@parlux.com
or
Paul Wilmot Communications:
Hampton Carney / Meghan Wojtkiewicz
hcarney@paulwilmot.com / mwojtkiewicz@paulwilmot.com
212-206-7447

Contacts

Parlux Ltd:
Emma Garner, 212-878-3738
emmag@parlux.com
or
Paul Wilmot Communications:
Hampton Carney / Meghan Wojtkiewicz
hcarney@paulwilmot.com / mwojtkiewicz@paulwilmot.com
212-206-7447