Iconic Pop Artist Romero Britto Turns to TotalBank for Multi-Faceted Banking Solution

Smart Banking Supports Good Art: Romero Britto, celebrity pop artist (right) turns to Jay Pelham, president of TotalBank (left), for multi-faceted banking solutions unique to his growing business needs. (Photo: Business Wire)

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MIAMI--()--TotalBank, a leading, full-service community bank serving the Miami market, today announced its relationship with Romero Britto, the international artist known for using vibrant patterns to create a visual language of happiness that The New York Times says, "exudes warmth, optimism and love.”

Recognizing the unique financial needs of the arts community, TotalBank assembled a suite of commercial and personal banking services to support Britto’s current endeavors as well as the growth of his enterprise. Leveraging a multi-faceted solution across all TotalBank operations, including treasury management, merchant services, personal and business banking, lending, and other services, a team of TotalBank client service professionals were able to ensure that the artist’s financial services were adapted to his unique income stream and growth plans.

According to TotalBank President Jay Pelham, “The banking solution delivered for Romero is a clear demonstration of the fact that a locally managed community bank, with decision makers who live in and understand the market, can be more flexible and innovative than other types of financial institutions.”

“After years of banking in an environment which did not provide the flexibility I needed to expand my growing business, I realized I needed a financial partner who would provide the level of service and innovation which every business needs. So, I made the strategic decision to partner with TotalBank because their team took the extra time to really understand my business and develop a specialized structure that worked for me,” said celebrity pop artist Romero Britto.

Pelham added, “For TotalBank, our work is about more than the numbers – it’s about supporting those people and companies who make Miami extraordinary. In many cases, this involves taking the time to really understand the hopes and dreams of creative business people, whether they be artists, entrepreneurs, small business owners, developers, or private-practice medical professionals. They all have banking needs that are unique and warrant a high-level of client service and support.”

As independent business owners look for banking products outside the “traditional box” offered by national banks, community banks are increasingly offering more individualized packages to people with non-traditional employment and cash flow. Community banks currently provide over half of all small business loans, despite accounting for less than a quarter of all business lending.

For more information on TotalBank’s offerings, please visit: www.totalbank.com.

ABOUT ROMERO BRITTO

Self-taught at an early age, Britto painted on scraps of paper or cardboard or any medium he could find before coming into his own and traveling to Paris where he was introduced to the works of Matisse and Picasso. Britto's work has been exhibited in galleries and museums in over 100 countries, including the Salon de la Societe Nationale des Beaux Arts exhibition at the Carrousel du Louvre in 2008 and 2010. In 2013, Maria Elena and Carlos Slim Domit invited Romero to be the first living artist to exhibit at Museo Soumaya. He has created public art installations for the 02 Dome in Berlin, New York's John F. Kennedy Airport, Cirque Du Soleil at Super Bowl XLI, and has been credited with the largest monumental sculpture in London's Hyde Park history. Britto served as an official artist for the 2010 World Cup, Ambassador to the 2014 FIFA World Cup Brazil and was recently invited to be an honorary torch bearer for the Rio 2016 Olympic Games. Britto's pop sensibility has since leant itself to many collaborations with international brands such as Audi, Bentley, Coca-Cola, Walt Disney, Evian, Hublot, and Mattel to name a few.

ABOUT TOTALBANK

Headquartered in Miami, TotalBank is a leading, full-service community bank offering personal and business banking, lending, and other financial services. TotalBank consistently ranks as one of the best capitalized banks in the country and, for the past 15 quarters, has received a 5-stars by Bauer Financial for its financial stability. TotalBank has proudly served the Miami community for more than 40 years. For additional information, please visit www.totalbank.com.

Contacts

Halyard Communications
Sloane Fistel, 954-789-0432
sloane.fistel@halyardcommunications.com

Contacts

Halyard Communications
Sloane Fistel, 954-789-0432
sloane.fistel@halyardcommunications.com