LONDON--(BUSINESS WIRE)--The stock image market is a key part of visual content marketing, offering an extensive range of high-quality pre-licensed photos that are easy to access and use. Infiniti Research expects the stock image market to grow steadily at a CAGR of around 8% by 2021. As the market continues to grow, companies offering stock images may find themselves inundated with an extremely high volume of images that they need to categorize and label, a task that is both time- and budget- consuming. To solve this problem, online stock image companies are developing innovative solutions that will help them simplify and streamline their selection and review processes.
Infiniti Research recently completed an assessment of the global stock images market to assess the current and future market landscape and competitive dynamics across target regions for a leading stock photography, footage, music, and editing tools provider.
View the study: https://www.infinitiresearch.com/casestudy/competitive-assessment-stock-image
Market Trends
Artificial intelligence is increasingly being used to help editors decide which stock images they should use. Stock image company Dreamstime recently announced a new platform that is learning from human editors how to decide which images fit the company’s criteria; eventually, it will be able to decide for itself. Though Dreamstime does not intend for the platform to replace human editors, it will be used to speed up productivity, and will make the selection process faster and more intuitive. Dreamstime estimates that this software could reduce review time by up to 60%. The program is also able to detect whether or not an image contains a copyright flag or a copyrighted logo, as well as various other factors that would render it non-useable, including aesthetic properties. This tool can also identify the subject of an image, and its potential value and applications. As Dreamstime continues to use it, the software will continue to learn and become more advanced and accurate.
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Market Opportunities
Due to innovation and other technological advances affecting the stock image market, market intelligence has become a key factor in staying ahead of the competition, refining business processes, and increasing service and product quality. Infiniti Research solutions can help you keep up to date on up-and-coming review and selection technologies in the market, identify your top competitors, and stay aware of copyright law and legislation for stock images worldwide.
In their latest market assessment of the stock image market, Infiniti Research market intelligence analysts were tasked with helping the client gain a better perspective of the needs of stock image customers, their buying behavior, and assist in benchmarking against what the competitors are currently offering. In only 5 weeks, Infiniti Research provided the client with a better understanding of the pricing structure and strategies of its major competitors in specified countries to develop effective business strategies.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
