SAN FRANCISCO--(BUSINESS WIRE)--Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences in the restaurant industry, today announced that it added three new pizza restaurant chains in the second half of 2016. Restaurants include MOD Pizza, Pizza Inn and PizzaRev, and Pieology which was announced earlier this year. The top-ranked pizza chains join Punchh’s growing roster of pizza restaurants which have chosen Punchh’s Restaurant Marketing Cloud ™ including Aurelios, Cici’s and MacKenzie River.
Punchh is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Punchh clients include more than 75 leading restaurant chains such as TGI Fridays International, Moe’s Southwest Grill, Quiznos and Smashburger.
“As millennials now outspend baby boomers on pizza, we are seeing brands like Dominos dedicate enormous resources toward creating a dynamic, innovative mobile experience to capture more of this tech-savvy market,” said Shyam Rao, CEO, Punchh. “With Punchh, restaurant brands of all sizes can offer sophisticated, personalized, digital experiences that connect with this important, growing base of customers quickly and cost effectively. We are ensuring these restaurants can offer the same, and often better, experiences to increase traffic and sales.”
According to the Pizza Industry Analysis 2016, millennials are responsible for an increasing share of a U.S. pizza sales market expected to reach nearly $45 billion this year, up from $38.5 billion in 2015, with the 80 million millennials buying pizza expected to outspend baby boomers in 2017.
Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
“We believe that delivering a sophisticated, digital and mobile experience for customers is no longer just a nice-to-have for restaurants. Millennials are voting with their feet, and it’s clear that engaging them seamlessly through every channel is critical for us to fuel our rapid growth,” said Carl Chang, CEO of Pieology, industry leader and fan favorite. “We chose Punchh because it will enable us to raise the bar on delivering a sophisticated, digital experience for our customers.”
Headquartered in Mountain View, CA, Punchh is the leading fully-integrated, transformative marketing solution for restaurants. The Punchh Restaurant Marketing Cloud ™ offers restaurants access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. Punchh supports more than 75 leading restaurant brands across more than 13,000 locations globally, powering more than one million transactions daily. Find out more at Punchh.com.