SAN MATEO, Calif.--(BUSINESS WIRE)--Engagio, the leader in the rapidly growing “Account Based Everything” revolution, today announced that it hired Heidi Bullock as Chief Marketing Officer. Most recently the Group Vice President, Global Marketing for Marketo, Bullock will lead Engagio’s marketing efforts designed to help the company accelerate its strong growth and build on its leadership in account-based marketing and sales solutions.
As Engagio’s first CMO, Bullock will lead every aspect of the company’s marketing, including branding, demand generation, product marketing, communications and events. With nearly 20 years of experience, Bullock is recognized as one of the most respected practitioners and thought leaders in the new world of data-driven marketing.
“We are incredibly excited to have Heidi join Engagio as CMO,” said Jon Miller, founder and CEO of Engagio. “I had the pleasure and privilege of working with Heidi when we were both at Marketo, and she is without question one of the superstars of today’s global marketing industry. I have no doubt she will play a vital role in advancing Engagio’s mission of empowering companies to close more deals faster by helping them orchestrate human connections at scale.”
“I am thrilled to be joining Engagio and working with Jon and the amazingly talented team he has assembled,” said Bullock. “I believe Engagio has a huge opportunity to take marketing, sales and customer success to a whole new level by leveraging the combined power of technology and human connection. For me, it has always been about partnering with my colleagues to help our customers ignite real, sustainable growth. Engagio is better positioned to achieve and surpass that goal than any other company in the market.”
Prior to joining Engagio, Bullock served nearly 5 years in marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Bullock began her career as a product manager in the life sciences industry, after graduating from the University of California, Santa Barbara, with a degree in molecular biology and genetic engineering. Later, she earned a MBA at St. Mary’s College of California.
Engagio enables companies to orchestrate highly scalable human connections that engage their best prospects and customers, creating more pipeline and closing deals faster. Large enterprises and fast growing mid-sized companies use Engagio’s Account Based Marketing and Sales solutions to expand customer relationships, drive account conversion and strengthen alignment between sales and marketing. Engagio is a winner of the 2017 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio is pioneering the Account Based Everything revolution. To learn more, visit www.engagio.com.