OSAKA, Japan--(BUSINESS WIRE)--In commemoration of Pocky day on November 11, Japanese food manufacturer
Ezaki Glico Co., Ltd. (Osaka, Japan) launched the “Pocky day SMILE
COUNTER campaign” on last November, calling participants to
collect smiles. The campaign was activated in Japan, China, Taiwan,
Indonesia, and Malaysia where Pocky, one of the most popular Japanese
chocolate biscuits celebrating its 50th anniversary, is
widely enjoyed.
Today, Glico has announced the number of total
smiles collected through the campaign. SMILE COUNTER has collected 447651
smiles!
With the brand message of “Share happiness!” Pocky
encourages people to share happiness and yumminess with their family and
friends. Pocky day 2016 was Pocky’s first attempt to bring that brand
message outside of Japan. “Pocky day SMILE COUNTER” was created not just
to collect smiles but to get the world to understand how simple and fun
it is to share happiness!
The official website for “Pocky day SMILE COUNTER campaign” had a
“SMILE COUNTER” which counts the total number of smile photos in real
time on the participant’s Facebook (in China Weibo) collected over the
course of the campaign.
There were events to enjoy SMILE COUNTER
and to celebrate the first global Pocky day in several countries which
attracted many people.
Pocky’s first step to introduce Pocky day to the world was successful. The brand will continue its effort to engage with the people around the world with the universal concept of Share happiness!
November 11th is Pocky and Pretz day in Japan
Ezaki
Glico celebrated November 11 as “Pocky and Pretz day in Japan which has
been certified by the Japan Anniversary Association. Pocky is a
signature stick-shaped chocolate biscuit. Because its shape resembles
the number “1,” Pocky and Pretz day started on November 11, Heisei 11
(Japanese era name 1999), on an auspicious day when the number “1”
aligned 6 times. The campaign is held every year during the autumn
outing season to express gratitude to our customers.
About Pocky
Pocky - also known
as Mikado in Europe – was developed when the idea was suggested of
coating the already popular Pretz pretzel-like stick snack treat with
chocolate. At first, the sticks were manually dipped leaving an uncoated
portion at one end so that they could be held without having to worry
about the fingertips becoming soiled. As demand increased, however,
manual processing could no longer keep up. As a result, the innovation
and creativity of engineers was fired up to develop a "Glico-Original"
manufacturing plant.
Pocky in the World - 500 Million boxes in 30 Countries!
Glico
is expanding its business rapidly in the world, especially in the ASEAN
regions. Pocky is the forerunner and the core of this growth. With 500
million boxes sold in about 30 countries, Pocky is now becoming a brand
loved by the world.
About Ezaki Glico
Ever since the launch in 1922 of the
nutritious, fortified Glico caramel in its distinctive red box, the
business activities of Ezaki Glico Co., Ltd. adhered to the corporate
philosophy of "Enhancing Public Health Through Food." Upon the 70th
anniversary of the Glico Group in 1992, this same spirit and dedication
was incorporated into the revised corporate philosophy of "A Wholesome
Life in the Best of Taste."
Glico caramel – the company's
first product – incorporates the innovative creativeness of Mr. Ri-ichi
Ezaki, the company's founder. Ever since the beginning, the entire staff
has likewise been heartily dedicated to further enhancing people's
health and quality of life. This has led to the expansion of business
lines beyond confectionery to include ice cream products, processed
foods, desserts, milk products, baby formula, food ingredients, and raw
materials for cosmetic and health products.