BOSTON--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.
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BLUECONIC ACHIEVES RECORD GROWTH IN 2016, AS CUSTOMER DATA PLATFORMS TAKE OFF
Marketers are flocking to BlueConic’s easy-to-use system for unifying customer data across digital channels and internal systems, enabling truly individualized interactions, recommendations, and experiences for consumers.
BlueConic, the world’s simplest and most accessible customer data platform (CDP), announces record sales and customer growth for the year 2016. Of particular note, BlueConic achieved year over year sales growth of 350% in the U.S. market. The company also added 50 new customers in the U.S. BlueConic was included in Gartner Inc.’s latest "Magic Quadrant for Digital Marketing Hubs" report.
CDPs have reached more than $300 million in revenue, $700 million in funding, and 50% per year annual growth, according to the CDP Institute. The Institute defines a CDP as a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.” As companies strive to create meaningful customer engagement and overcome the challenges caused by fragmented tech systems, marketers need tools which collect and unify customer data and which don’t require special technical expertise.
The BlueConic CDP serves a vital market need by collecting intent, preference, and behavioral data about individuals, across devices and channels, and acting on it in real time to deliver personalized content and experiences. The platform allows marketers to create single customer profiles, allowing for more effective cross-channel marketing, targeted acquisition and personalized up-sell opportunities. New customers include America’s Test Kitchen, The Atlantic, Atlantis Resorts, Lee Enterprises, and the National Review.
BlueConic completed a year of technical innovation and best-in-class functionality:
- A new Apache Spark-powered recommendations engine, which delivers recommendations derived from with individual user behaviors and preferences.
- Crossed the threshold of 1 billion profiles stored
- 22 billion interactions served in total
- First-of-a-kind profile visualizations, enabling the marketer to see the individual profile summary for every single person in their database, known or anonymous.
- Two dozen new integrations with marketing, advertising, and data management systems, including Marketo, ExactTarget, BlueKai, Sailthru, and Google Customer Match.
“BlueConic has delivered a highly integrated and visual depiction of what my customers look like,” says Keith Lehman, Senior Manager, Ecommerce and Digital Marketing at Kansas City Steaks. “It allows me to segment my users and get the right content in front of them at the right times. Since using BlueConic, those that have been exposed to the software are bouncing 50% less and converting an additional two points.”
“To thrive in today’s global marketplace, brands need to effectively integrate, manage and monetize customer data in ways that attract consumers, differentiate the brand, and drive clear ROI,” says Bart Heilbron, Founder and CEO of BlueConic. “As a result, we are seeing growing interest from companies across many different sectors in our CDP platform, as our technology greatly simplifies these initiatives, while providing a platform which companies can easily scale as their needs grow.”
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 130 brands, including Boston Globe Media Group, RAEN Optics, America’s Test Kitchen, and Lee Enterprises, currently leverage the BlueConic customer data platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.