DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Pan Masala Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017 - 2022" report to their offering.
The pan masala market has reached values worth around INR 35,459 Crores in 2016 growing at a CAGR of 16.5% during 2009-2016.
Pan Masala Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022 has segmented the pan masala market on the basis of types and importing countries.
Among the various types of pan masala available in the Indian market, pan masala containing tobacco represents the dominating type accounting for more than 50% of the entire market. Pan masala containing tobacco is followed by plain pan masala and flavoured pan masala.
The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan masala is a balanced mixture of areca nuts (also known as supari), catechu, cardamom, lime, flavouring agents and some natural perfuming materials. It is widely used to remove the bad odour of the mouth by providing a fresh breath and comes in attractive user-friendly packets and containers. Despite its growing demand in rural areas, pan masala is gaining prominence in urban areas of India.
Factors like its immense popularity, constantly increasing disposable incomes, convenient packaging, aggressive advertising campaigns by manufacturers and the large-scale switching of consumers from tobacco products to pan masala are currently encouraging the growth of pan masala market.
The Indian exports of pan masala are dominated by UAE accounting for around one-third of the total export values. UAE is followed by USA, Singapore, Afghanistan, South Africa, Saudi Arabia and Malaysia. The report has also analysed some of the key players operating in the market. Rajnigandha represents the largest manufacturer of pan masala followed by RMD, Pan Vilas and Pan Parag.
Key Topics Covered:
1 Preface
2 Research Methodology
3 Executive Summary
4 Introduction
5 Global Pan Masala Industry
6 Market by Type
7 Competitive Landscape
8 Pan Masala Manufacturing Process
9 Project Details, Requirements and Costs Involved
10 Loans and Financial Assistance
11 Project Economics
12 Key Player Profiles
- Rajnigandha
- RMD
- Pan Vilas
- Pan Parag
For more information about this report visit http://www.researchandmarkets.com/research/t8qrlz/pan_masala
