NEW YORK--(BUSINESS WIRE)--M&A advisory firm AdMedia Partners is pleased to announce that it acted as exclusive financial advisor to Mogo Interactive, a leading integrated digital marketing firm, in its acquisition by Learfield Communications, the collegiate sports marketer specializing in multimedia content, sponsorship and licensing.
The announcement was made jointly by Learfield President and CEO Greg Brown and Mogo Interactive CEO Doug Mowbray. The transaction takes effect immediately. The company will continue to operate under Mogo’s brands and current employees will remain with the firm.
"We couldn't be more pleased about this new partnership with Learfield," said Mowbray. "Our goal at Mogo has been to take our sixteen-year foundation to the next level to enable new growth and opportunities for our 200+ clients and for our amazing team. Learfield has the scope, support and vision to help us expand our services and capabilities in targeted digital advertising. We have the technology and expertise to bring best practices to help Learfield elevate its digital marketing strategies on behalf of its collegiate partners."
"Mogo Interactive brings unprecedented digital knowledge and capabilities to Learfield. Mogo provides unique capabilities to reach fans and ticket purchasers by reaching across devices and platforms, such as Facebook, Twitter, Snapchat and Instagram. We are excited about these abilities to better integrate the marketing efforts of our partners and clients as part of an overall marketing strategy. Reaching audiences in multiple ways will yield more effective marketing messages, measurable results and contribute significantly to growing our college partners' brand equity," said Brown.
Mogo Marketing + Media was founded in 2000, originally as a media buying agency. When media consumption began to shift dramatically to digital channels around 2005, Mogo was a leader in helping to solve the complexities of a fast-moving media environment, bringing best in class digital marketing solutions to its client base. Mogo Interactive and its Arts division, MogoARTS Marketing, currently work with over 200 client partners across the U.S. and Canada, specializing in transactional marketing for arts/entertainment, higher education, public media and finance.
Through recent acquisitions and partnerships, Learfield has greatly expanded its abilities to create valuable social media campaigns, advise clients with branding strategies and provide its partners with important customer insights. According to Learfield COO Marc Jenkins, "Mogo's innovative digital solutions and expertise will be integrated across the entire spectrum of Learfield's business offerings, especially within the context of Learfield's event and sponsorship marketing and ticket sales."
Mowbray added, "AdMedia’s contacts, experience and knowledge of digital marketing were exceptional and enabled us to find the perfect partner in Learfield. Adam Birnbaum and Seth Alpert understood Mogo’s priority around strategic and cultural fit and were invaluable in guiding Mogo through the process. We are very pleased by the fantastic outcome and excited for the future success of Mogo and Learfield."
About Mogo
Mogo Interactive is an online marketing and advertising firm that helps companies engage and transact with customers online. Specializing in programmatic advertising and real-time-bidding, Mogo creates cross-channel advertising campaigns for display, mobile, video, social and search. In 2011, Mogo established MogoARTS, its division which serves over 150 nonprofit arts organizations across North America. Mogo was named the past three years by the San Francisco Business Times as one of the Top 100 Fastest Growing Private Companies in the San Francisco Bay Area. In 2015 and 2016, Mogo was named by Inc. Magazine as one of the fastest growing private companies in the nation. To learn more, visit www.mogointeractive.com.
About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 125 collegiate institutions, conferences and arenas and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. For more information, visit www.learfield.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 240 transactions for clients valued in excess of $12 billion. For more information, visit www.admediapartners.com.
