LIVONIA, Mich. & WILMINGTON, Del.--(BUSINESS WIRE)--Valassis, a leader in intelligent media delivery, and Lityx, a leader in the automation of advanced analytics, announced today that they are working together to provide marketers a seamless way to deliver automated cross-channel optimization.
The joint analytical power of Valassis and Lityx provides advertisers with campaign optimization support for their marketing programs across a broad portfolio of print and digital solutions. Connecting Valassis’ offline and online data with Lityx’ predictive analytics platform gives advertisers the ability to effectively improve future performance and product integration while enhancing consumer engagement.
“Utilizing Valassis’ breadth of media solutions, we can now deliver our clients integrated marketing campaigns while Valassis can provide its clients a next generation optimization solution,” said Paul Maiste, Lityx CEO.
“Lityx’s predictive modeling further enhances our robust targeting and analytics platform while expanding the reach of our products in verticals such as health care, hospitality, gaming and entertainment,” said Greg Green, Valassis chief data and analytics officer.
Together, Valassis and Lityx enhance marketer confidence through a full-suite of planning, delivery and measurement tools to support campaign optimization by combining Lityx’s proprietary cloud-hosted platform with Valassis’ intelligent media solutions.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.
Lityx is a leader in advanced analytics solutions including predictive modeling and marketing optimization assisting clients to achieve the best possible results. LitxyIQ, a cloud-hosted analytics platform developed by Lityx, is used by both data scientists and business users to perform complex tasks easily, such as data blending, business intelligence, predictive modeling, and optimization. Lityx clients across multiple industries have achieved a strong ROI through improved targeting and optimizing spend of their marketing budget.