ARLINGTON, Va.--(BUSINESS WIRE)--The Consumer Technology Association (CTA)™ today announced that Expedia, Inc. Chairman and Senior Executive Barry Diller will deliver the C Space Keynote at CES® 2017. Owned and produced by the Consumer Technology Association, CES will run from Jan. 5-8, 2017, in Las Vegas, NV.
The C Space Keynote, presented by MediaLink, is slated for 10:30 AM Thursday, January 5, at the Westgate Theater and will include an exclusive interview with Diller moderated by Michael E. Kassan, chairman and CEO of MediaLink, immediately followed by a panel discussion with top media and marketing leaders.
The session will explore the ways digital technology continues to disrupt the industry, which has in turn driven new ways to produce, distribute, and monetize content across the media landscape. Empowered consumers are gravitating to differentiated brands and experiences that are highly customized, increasingly convenient, and offer a consistent and excellent caliber of content. Disruptor companies are racing against incumbents to drive consumer value, vying to be the first to deliver what users want, potentially even before it is clear they want it.
“Barry Diller is synonymous with content creation,” said Gary Shapiro, president and CEO, CTA. “He has been at the forefront of every innovation in the entertainment industry, and is the perfect fit for our C Space Keynote Panel. We are very excited to see how Barry, Michael and the rest of the keynote panel bring the C Space story to life at CES.”
In addition to his roles at Expedia, Inc., Diller also serves on the board for several organizations and companies, including The Coca-Cola Company and the Graham Holdings Company (formerly The Washington Post Company). Diller previously served as Chairman and CEO of both QVC, Inc. and Fox, Inc. Prior to joining Fox, he served for 10 years as the Chairman of Paramount Pictures Corporation and was previously the Vice President of Prime Time Television for ABC Entertainment. He also keynoted CES in 1998 when he was the Chairman and CEO of HSN, Inc.
Michael Kassan is Chairman and CEO of MediaLink, the leading strategic advisory and business development firm that provides implementation services to companies at the convergence of media, marketing, advertising, entertainment and technology. In addition to developing, refining and executing strategies that drive competitive advantage and business acceleration for its partners, the company has diversified its product suite to include executive search, conference programming and event production.
“In collaboration with MediaLink, year after year we have produced meaningful conversations from the biggest market leaders sitting at the intersection of media, marketing, technology and entertainment. We are proud to celebrate this partnership and bring to life another conversation that will highlight the importance of content to technology,” continued Shapiro.
C Space comes to life as the experiential program for advertising, content, entertainment and marketing. It’s where serendipitous meetings occur, radical new technologies are discovered and the verticals of the global media business are at the forefront of conversations.
In addition to the C space keynote, three days of C space programming will take place at the Aria including sessions by Variety, MediaLink, Digital Hollywood, and The Palmer Group, as well as exciting C Space Storyteller sessions presented by Spotify, Google, Verizon Digital Media Services, Turner, BBC Earth and many more.
Note to Editors: The official name of the global technology event is “CES®.” Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.
CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)TM, is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Consumer Technology Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.
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