DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Vitamin Fortified and Mineral Enriched Food & Beverage Market - Growth, Trends and Forecast (2015-2020)" report to their offering.
The Global Fortified Food and Beverage Market was estimated to be USD199.8 billion in 2012. With an exponential growth in the last few years the market is expected to grow at a CAGR of 7.8% during the forecast period, 2015-2020. Food fortification or enrichment is the process of adding micronutrients (essential trace elements and vitamins) to food.
The fortification of food has been identified by the World Health Organization, the Copenhagen Consensus and the Food and Agriculture Organization, as one of the top four strategies for decreasing micronutrient malnutrition at the global level. The nutritional study and analysis indicate that in the developed and developing countries, dietary patterns have varied over time, depending on the agricultural practices and the climatic, ecological, cultural, and socio-economic factors which determine the availability of food. It is analysed that appreciable fraction of the population, consisting of young children, adolescents and the elderly, suffer from nutrient deficiencies.
The market is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc respectively.
The market of fortified food is considered as a niche products market; high pricing and stringent regulations restrain the new players from entering the market. The key players are Abbott Laboratories, Campbell Soup, H.J Heinz, Kellogg, PepsiCo, Coca-Cola and Proctor & Gamble.
2. RESEARCH APPROACH AND METHODOLOGY
3. STUDY OVERVIEW
4. MARKET DYNAMICS
5. MARKET SEGMENTATION
For more information about this report visit http://www.researchandmarkets.com/research/vlfk4c/global_vitamin