SAN FRANCISCO--(BUSINESS WIRE)--Extole, a leading advocate marketing platform, today announced a new capability called Site-to-Store. Site-to-Store allows retailers who sell online and at brick and mortar locations to give their brand advocates the option to redeem rewards how and where they choose. With Site-to-Store, retailers can use Extole to issue rewards that can be redeemed not just online but also in store. In addition, Site-to-Store lets retailers reward advocates for offline purchases their recommendations drove.
As online and offline retail intertwine, the ability to connect the two channels is increasingly important. According to research conducted by Extole in October of 2016, over one third of shoppers cited the opportunity to earn rewards and points as their top desire when shopping both online and in store, with more than 50 percent stating they’ll interact with brands both online and offline this holiday season. As consumers continue to engage with brands across multiple touchpoints, offering seamless transitions across channels is critical to success.
“Shoppers buy on their own terms - where they want, when they want, and how they want. It’s no longer enough to offer an exceptional experience in a singular location. To stay relevant, retailers need every solution to be multi-channel” said Matt Roche, Founder and CEO, Extole. “With Site-to-Store, retailers can offer reward redemption opportunities at both digital and physical retail, creating an experience that satisfies the full suite of customers, no matter what their shopping preferences.”
Extole’s recent study further showed that over one third of consumers buy from a brand based on loyalty, despite better prices or advertisements seen elsewhere. Site-to-Store’s ability to transform online promotion codes into scannable point-of-sale barcodes allows advocates to choose how they redeem their rewards. The flexibility to shop without restriction is massively appealing to consumers and in turn helps retailers drive increased loyalty and foot traffic.
For more information, or to talk to Extole about implementing its Site-to-Store feature for your business, please visit: https://www.extole.com/contact-us/.
About Extole
Brands use Extole to turn customers into advocates. Our enterprise advocacy platform and team of experts create beautiful advocate and referral programs, so brands can harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.
For more information please visit: https://www.extole.com/
