LONDON--(BUSINESS WIRE)--Cardlytics, a purchase intelligence platform, today announced that Peter Gleason has joined the company as President of International Operations. Gleason will lead sales and operations of international markets, based in Cardlytics’ European headquarters in London.
“Peter has a record of successfully growing international teams, which aligns well with our corporate goals,” said Scott Grimes, CEO of Cardlytics. “Peter will be a key part of our company’s future growth, and we’re excited to have him as part of our team.”
A nearly 25-year veteran of the analytics-driven marketing industry, Gleason was most recently the Managing Director and President of Intelligence Shopper Solutions for Aimia, a data-driven marketing and loyalty analytics company. Gleason has also led and grown sales teams at dunnhumby, Catalina Marketing UK, Kimberly-Clark, Mars Confectionery, and Gillette.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.