CHICAGO--(BUSINESS WIRE)--Hub International Limited (Hub), a leading global insurance brokerage, announced today that it has transformed the way its customers and prospects engage digitally with HUB with the launch of its new web experience and reinvigorated brand.
The Roundel
The reinvigorated HUB brand includes a striking, rich blue roundel that captures and encourages you to look at what is in the center. It visually captures HUB’s assurance and commitment to put the customer at the center of everything it does.
“The reinvigorated brand is fresh and modern, and supports the mission that really drives HUB – putting our customers at the center of everything we do,” said Angela Williams, HUB’s Chief Marketing Officer. “It’s about our customers knowing that we are committed to helping them meet their personal and business goals.”
The roundel is represented throughout the new web experience to emphasize HUB’s focus on the customer, and demonstrate how each HUB broker, account service member and every employee comes together to focus on the customer.
“We redesigned the website to create a new, delightful hands-on experience for visitors,” explained Williams. “The website is structured in a way that best supports them in their quest for information and engagement.”
The website demonstrates HUB’s unique broker perspective, value and counsel to meet customer insurance needs that:
Its intuitive design allows visitors to:
- easily access updated insurance and risk content on their terms, by insurance need or geography
- efficiently navigate to the information they are looking for by insurance product, industry, or liability or risk
- quickly learn about what they need to know about the insurance they are looking for and what they haven’t thought of -- additional risk or liabilities
“The new web experience and brand was the result of a tremendous internal effort but more importantly was rooted in the keen insights and input from many of our customers who supported our journey,” noted Marc Cohen, President, Hub International. “This is just the beginning -- our first phase in digitally transforming how our customers engage with HUB and we’re excited about the future as we elevate and showcase HUB in the local markets we serve.”
About Hub International
Headquartered in Chicago, IL, Hub International Limited is a leading global insurance brokerage that provides property and casualty, life and health, employee benefits, investment and risk management products and services from offices located throughout North America. For more information, please visit hubinternational.com.
