DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Over the Top (OTT) Market: Industry Analysis & Outlook (2016-2020)" report to their offering.
Over-the-top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. OTT uses the internet to bring content to customers in various forms such as smart devices. An OTT device can include anything from streaming set-tops like Apple TV and Roku to gaming consoles like the Xbox to Web-enabled TV sets.
The competition in the OTT industry is becoming severe because of the companies like Amazon expanding their base. Netflix today is the leader because of its global presence but other companies are looking to increase their user base and entry of more companies is expected to increase the competition. OTT providers make use of the telecom service provider (TSPs) infrastructure to reach their customers and offer products/services that not only make money for them but also compete with the traditional services offered by TSPs.
As per the report, the demand for OTT market will be driven by increase in the number of smartphone users, increasing household broadband penetration, increase in internet users, increase in global ad spending through internet, accelerating economic growth and cloud services. Some of the noteworthy trends and developments of this industry are rapid computerization of banking system, availability of high speed internet, rise of mobile commerce and E-commerce, increasing trend of Omni-channel retailing and preference of online media over traditional TV.
However, the expansion of market is hindered by willingness to improve technology, high competition and cost incentive, regulatory imbalances between TSP and OTT and legal and regulatory issues.
Companies Mentioned:
- Amazon
- Apple
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Netflix
Key Topics Covered:
1. Market Overview
2. Global OTT Market Analysis
3. Regional Market Analysis
4. Market Dynamics
5. Competitive Landscape
6. Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/4pxm29/global_over_the
