HOUSTON--(BUSINESS WIRE)--Signet Interactive today announced the Snowdrop Foundation as the beneficiary for its 6th Annual Houston Tweet Drive, a social media inspired charity event that brings the community together for a holiday toy drive. This year’s Tweet Drive will be held December 6th at Irish Cowboy located in Houston Midtown.
Each year, the Houston Tweet Drive selects a local charity to receive proceeds from its trendy toy drive and fundraiser. This event is open to the public where each guest’s donation of an unwrapped toy or book is their admission “ticket” into an evening of live music, drinks and community cheer. This year’s event will honor the Snowdrop Foundation, a local charity who are in need of toys for children during the holiday season. Working closely with the Texas Children’s Cancer Center, the Snowdrop Foundation helps children fighting varying stages of cancer and providing them with toys and books while in the hospital throughout the year.
“Our goal is to harness the reach and impact of social media to bring awareness and inspire action for the amazing work of the Snowdrop Foundation,” said Kristin Baker, Signet’s director of operations and Tweet Drive’s committee chairwoman. “Each gift, donation and tweet helps lift the spirits of children fighting cancer in our community, who, themselves, are an inspiration to us all.”
“We are honored and so appreciative to be the Houston Tweet Drive charity beneficiary,” said Snowdrop Foundation President, Kevin Kline. “While the promotion and introduction of Snowdrop will be significant for our organization, the real winners are the cancer children we support who will receive all of these wonderful toys from such generous donors.”
To help raise awareness and funding for the continued research to cure childhood cancer, Houston Tweet Drive encourages its event participants and the Houston community to tweet and post on social media using the hashtags #TweetDrive2016 and #TweetforSnowdrops as well as mention @HouTweetDrive and @SnowdropCC in the days leading up to and during the night of the event.
In addition, Signet has brought together nine local sponsors including Saint Arnold’s Brewery, BlueWave Express Car Wash, Live Well Chiropractic and the venue sponsor, Irish Cowboy, to put on this charitable networking event that will include live entertainment, food, drinks, games, prizes and more.
The Houston Tweet Drive toy drive is a project of Signet Interactive, a leading outsourced marketing firm. In 2015, Tweet Drive was awarded the American Marketing Association Crystal Award for Single Event, Non-Profit, reaching over 801,000 Twitter users and over 42,500 Facebook users. This year, Tweet Drive will also be collecting toys at volunteer retail locations and providing opportunities for those who are unable to attend the ability to donate through a purchase via it’s Amazon wish list. Visit HoustonTweetDrive.com for event and sponsorship details.
About Signet Interactive
Signet Interactive was established in 2011 as a full-service marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Learn more about Signet Interactive online at www.signetinteractive.com.
About Snowdrop Foundation
Snowdrop Foundation is dedicated to assisting patients and families at Texas Children’s Cancer Center through funding for continued research to eliminate childhood cancer and scholarships for college bound pediatric cancer patients and survivors. Learn more about the Snowdrop Foundation online at www.snowdropfoundation.org.