DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Public Relations Market 2016-2020" report to their offering.
PR is a reputation management tool deployed by organizations to enhance their credibility. It helps organizations understand and influence opinions and behavior of the target audience to establish or maintain their goodwill in the market. It has numerous benefits, with the power to reach mass audience being the predominant advantage.
Newspapers and TV are the leading forms of mediums for PR. Another major factor that fosters market growth is cost-effectiveness of PR campaigns. Compared with advertising, PR is considered an extremely cost-effective marketing tool, which is used to increase the credibility of a company.
The report forecast the global public relations market to grow at a CAGR of 6.77% during the period 2016-2020.
Questions Answered:
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the strengths and weaknesses of the key vendors?
Companies Mentioned:
- DJE
- IPG
- Omnicom
- Publicis
- WPP
- APCO
- Coyne PR
- Bell Pottinger
- Dentsu
- FTI Consulting
- Havas
- Hopscotch Group
- Huntsworth
- KREAB
- Mikhailov & Partners
- MMWPR
- Prain Global
- Ruder Finn
- W2O
-
WE
Report Structure:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type of firm
PART 07: Market segmentation by medium
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Buying criteria
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: About the Author
For more information about this report visit http://www.researchandmarkets.com/research/tn74hr/global_public
