LOS ANGELES--(BUSINESS WIRE)--PPS founders Kamil Grzych, Chad Hage and Luis Ponce announced that beginning today, they have partnered with a 4G LTE wireless carrier in Asia for a five-year term to offer consumers a free Samsung phone and up to 50% off their monthly phone plan in exchange for viewing ads on their lock screen. There are three different plan options which include talk, text and data.
The free Samsung phone comes pre-loaded with an app that pushes advertisements to the lock screen. Users will have the option of interacting with the ad, or simply clicking the home button to clear it. This new offering sets PPS apart from its competitors, who require that users download a mobile advertising app and only offer a small credit rather than significant savings. PPS also removes the guesswork by offering the discount upfront – there’s no need to request a rebate.
“We are excited to offer a service that bridges the gap between wireless carriers and mobile advertisers while benefiting both,” said Kamil Grzych, PPS founder. “Advertisers are able to reach consumers in a very direct way, while the mobile customers are gifted with compelling savings for little to no inconvenience.”
This move comes in the midst of the global mobile advertising market’s exponential growth. Mobile ad spending is expected to account for 25% of total ad spending by 2019, according to the researcher eMarketer. PPS works directly with wireless carriers and MVNOs to build plans for their customers that offer significant savings and other perks in exchange for viewing ads on their mobile device. The wireless carrier or MVNO then receives up to 50% of the total ad revenue generated by each user. PPS also offers customized security which ensures the ads cannot be disabled, inspiring confidence in advertisers. Following their launch in Asia, PPS plans to expand to the United States.
ABOUT PPS
At PPS, our main goal is to strategically reach mobile users and utilize ad-tech solutions to efficiently deliver new wireless customers. We work with wireless carriers and MVNOs to select the right device for their company. Each mobile device is customized with our ad-tech solutions, which benefits mobile advertisers by instantly showcasing their content in a new and unique way.
