Exclusive First Look!

ED Ellen DeGeneres Crafted by Royal Doulton Releases Four Lifestyle Mugs, Just in Time for Christmas!

NEW YORK--()--Ellen DeGeneres, the world renowned and beloved television host and entrepreneur, recently announced her new global design partnership with Royal Doulton.

The ED Crafted by Royal Doulton partnership kicks off with an exclusive line of four lifestyle mugs, just in time for Christmas. Whether you choose to gift yourself or a loved one, the collection of four mugs will surely brighten the home of the recipient.

Each mug celebrates Ellen’s individual personality and attitude, showcasing the words ‘love’, ‘joy’, ‘kindness’ and ‘smile’, which resonate so well with Royal Doulton’s values and what we all strive for. The mugs include shades of blue, contrasting with white, red and gray, bringing a casual vibrancy into any home. Ellen’s style and personality sit at the heart of the collection of four mugs, inspiring the colors, illustrations and words chosen.

Collect all four mugs for your own tableware collection or give the gift of contemporary style, sharing one of ED Crafted by Royal Doulton’s quirky and fun mugs this Christmas.

“Love, Joy, Kindness and Smile. Royal Doulton couldn’t wish for a better message to be sent around Christmas time.”
Ulrik Garde Due – President, Fiskars Living Division

The four ED Crafted by Royal Doulton mugs are available online at the Royal Doulton website.

And to further the collection, in January 2017, ED Crafted by Royal Doulton will introduce a fifth mug to the collection, just in time for Valentine’s Day. Displaying the word ‘love’ in a stylish and fun heart drawing, the ‘Love Heart’ mug will make the perfect gift for someone special this Valentine’s Day.

The ED Crafted by Royal Doulton mug collection will be followed by a contemporary tableware collection, allowing consumers to mix and match the plates, bowls and mugs to express their own sense of style and individuality. Discover the full ED Crafted by Royal Doulton Collection, launching globally in March 2017.

The ED Crafted by Royal Doulton mugs are priced at $9.99 and are available at www.RoyalDoulton.com. Follow the conversation with #EDxRoyalDoulton. For further information, photography or samples please contact Michelle Westcott-Richards, Michelle.Richards@fiskars.com, (212) 725-9419.

About Royal Doulton

Royal Doulton, established in London in 1815, has been at the forefront of contemporary lifestyle design, setting trends in tableware and interiors. From casual dinnerware to wedding gifts, decorative collectables to urban wall art, the brand is original and eclectic. With a host of designer collaborations with Gordon Ramsay, Barber & Osgerby, HemingwayDesign and more, Royal Doulton is the perfect addition to any home.

Royal Doulton is distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, the United Kingdom, Japan, China, Taiwan, Korea, Canada, Australia and Ireland. Royal Doulton is also the proud holder of the Royal Warrants by Appointment for tableware and giftware to both Her Majesty The Queen and His Royal Highness The Prince of Wales. Royal Doulton was acquired by Fiskars Corporation in 2015 and is now part of Fiskars’ English & Crystal Living Business.

About Fiskars

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading consumer goods company with globally recognized brands including Fiskars, Iittala, Gerber, Royal Copenhagen, Waterford, and Wedgwood. With iconic products, strong brands and global ambitions, Fiskars’ mission is to enrich people’s lives in home, garden and outdoor. Fiskars’ products are available in more than 100 countries and the company employs around 8,700 people in 30 countries. Fiskars is listed on Nasdaq Helsinki. www.fiskarsgroup.com

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com


Michelle Westcott-Richards, 212-725-9419

Release Summary

Exclusive First Look! ED Ellen DeGeneres Crafted by Royal Doulton Releases Four Lifestyle Mugs, Just in Time for Christmas!


Michelle Westcott-Richards, 212-725-9419