AMSTERDAM--(BUSINESS WIRE)--W Hotels Worldwide has officially opened the doors to its second hotel building, the BANK. Located directly opposite the original Exchange Building, just steps away from the vibrant Dam Square and the Royal Palace, the transformation of the historical KAS Bank building is the final milestone in the dynamic W Amsterdam project.
Further enhancing W Amsterdam’s vibrant lifestyle scene, the new BANK building boasts 66 stylish guestrooms and suites, a sleek and enticing AWAY Spa housed in the historic bank vaults; the X BAR - where guests can Detox, Retox and Repeat throughout their stay; FIT - W’s state of the art workout space; and The Butcher - Amsterdam’s long awaited fine burger restaurant. The BANK building also houses X BANK - a creative incubator space that showcases the city’s leading talents in art, fashion and design; and THE DUCHESS - a stylish contemporary restaurant that fuses the elegance of traditional hospitality with Viennese grandeur to create a dazzling space with a refined European-inspired menu that exudes sophistication.
“The extension of W Amsterdam demonstrates the huge demand for this innovative lifestyle brand in such an important travel market,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Amsterdam’s location at the pulsing heart of the city, combined with the heritage of the buildings, contemporary interiors and the W brand’s signature programming, has created the perfect setting for W in this capital.”
One Scene Two Sides
Providing an intriguing mix of heritage
and contemporary style, the BANK gives international jetsetters and
locals alike the opportunity to tailor their W Amsterdam experience to
their taste and mood. For those looking to immerse themselves in what’s
new and next in Amsterdam’s party scene, the Exchange building with its
vibrant W Lounge and rooftop WET Deck is the perfect place to see and be
seen. Alternatively, guests looking to escape the hustle and bustle of
the city can now check-in to the BANK building where the sophisticated
rooms and sumptuous AWAY Spa provide the ultimate city retreat.
“The launch of the BANK building brings a stylish extension to the already hugely successful W Amsterdam and we’re confident that with the brand’s unique lifestyle programming and cutting-edge design, this new addition will only amplify the hotel’s spectacular offering for a new generation of jetsetters,” said Jenni Benzaquen, Vice President Luxury Brands, Europe, Africa and Middle East. “The BANK building is filled with clever and playful, including the AWAY Spa which is located within the bank vaults providing a W spa experience like none other.”
While the visionary Exchange building is made up of interesting lines, integrated spaces and captivating views that echo its previous role in connecting the people of Amsterdam with the rest of the world, the BANK building, which dates back to 1908, embraces its historic past retaining many original features in the stunning new design. Architect Wingender Hovenier (WINHOV) has overseen the transformation of this impressive space and the interiors have been designed by Baranowitz + Kronenberg who use a gold and diamond theme to represent the buildings high-value former use.
The rooms in the BANK building exude playful luxury and sophistication. The black and gold bedspreads, which are inspired by the bank vaults, have been specially created by Dutch textile designer Aleksandra Gaca while the pillows, which are designed by Sabrina Bongiovanni, represent Amsterdam’s famous window sills. As a finishing touch, all mini-bars in the BANK building are shaped in the form of a bank vault, ensuring guests connect to the building’s rich history.
The black and gold theme continues through AWAY Spa, which is located on the ground floor of the BANK building. An urban retreat built into two original vaults, AWAY Spa provides hotel guests and locals alike with an insider-escape where innovative tailor made treatments revitalize mind and body. Featuring seven treatment rooms, a sauna, steam room, wet area with fire bath and plunge pool and a dedicated relaxation zone, AWAY Spa transports guests from the whirlwind of city life to an urban sanctuary, in a few small steps. The spa’s black walls and gold accents provide an exclusive backdrop for prestigious signature treatments such as the ‘Diamonds Don’t Lie Facial’ by the renowned Gemology cosmetics line, which offers powerful anti-ageing features through the use of pure diamond powder.
Liran Wizman, owner of W Amsterdam and Europe Hotels | Private Collection: “A hotel that consists of two different buildings is quite unique. Although the two buildings have their own identity, we managed to create great synergy. Both buildings are inseparable and connected through W DNA, whilst keeping a distinct individual character.”
All W Amsterdam’s 238 rooms and suites across both buildings have access to the brands signature Whatever/Whenever® service philosophy with the W Insider providing guests with whatever they want, whenever they want it, as long as It is legal.
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About W Amsterdam
W Amsterdam brings the distinctive New
York cosmopolitan vibe to the capital of the Netherlands, showcasing
what is new and next in fashion, design and entertainment. The hotel is
divided into two historical locations that used to house the Telephone
Exchange and KAS Bank, both situated right behind the royal palace in
the vibrant center of Amsterdam. All the 238 rooms and suites are
characterized by a mix of modern design and historical details with a
touch of typical Amsterdam landmarks. On the top floor of the Exchange
building you will find restaurant MR PORTER as well as the iconic
rooftop bar W Lounge offering a stunning 360-view over the city. The
BANK building -located right across the street of the Exchange building
- houses THE DUCHESS, an elegant and stylish restaurant inspired by the
Époque and retail concept X BANK. With this gallery, W Amsterdam offers
Dutch artists and designers a platform to exhibit art, fashion and
photography. Also located in KAS Bank are X BAR where guests can refuel
and have a detoxifying experience, the AWAY Spa & FIT, a destination spa
with a gold and diamond design offering various tailor-made treatments,
and well known restaurant The Butcher. For more information visit: www.wamsterdam.nl
or follow Twitter,
Instagram
and Facebook.
About W Hotels Worldwide
Born from the bold attitude and
24/7 culture of New York City, W Hotels has disrupted and redefined the
hospitality scene for nearly two decades. Trailblazing its way around
the globe, W is on track to reach 75 hotels by 2020, defying
expectations and breaking the norms of traditional luxury wherever the
iconic W sign lands. With a mission to fuel guests’ lust for life, W
ignites an obsessive desire to soak it in, live it up and hit repeat.
The brand’s provocative design, iconic Whatever/Whenever service and
buzzing Living Rooms create an experience that is often copied but never
matched. Innovative, inspiring and infectious, W Hotels’ super-charged
energy celebrates guests’ endless appetite to discover what’s new/next
in each destination, to see more, feel more, go longer, stay later. For
more information, visit whotels.com/theangle
or follow Twitter,
Instagram
and Facebook.
Marriott International, Inc. (NASDAQ:MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.