TUSTIN, Calif.--(BUSINESS WIRE)--Australian-born company, Living Textiles Co., will be celebrating its 5th year in the North American market at the ABC Kids Expo in Las Vegas, Nevada on October 18th through the 21st. The company will launch a new 3-tier branding platform, complete with three new brand logos.
Originally founded in Sydney in 1963, Living Textiles Co. quickly grew to become the #1 favorite baby lifestyle brand of Australian parents, motivating the family-owned company to debut its products in the USA in 2011.
“Since our U.S. debut 5 years ago, we have truly come of age,” shares Living Textiles Co. President, Harold Lee. “Our founding principles of innovation, value, and quality, are always instilled within us. But we are excited to launch a new company platform as well as re-designed branding, including new collections with the same superior fabric quality Living Textiles Co. has always been known for.”
Living Textiles Co. is obsessed with the following three founding principles, and it is what drives the company in its re-invention.
Innovation
Innovative design is one of the cornerstones of the company’s popularity. Sourced globally but designed in California USA, the brands boast of a trend-driven style that can extend throughout the home, as well as blend beautifully and harmoniously when mixed and matched together. This special characteristic of the Living Textiles Co. brands tends to bring out the designer within, in all parents.
Value
The definition of value is superior quality products at accessible price points. Products in the Living Textiles Co. lineup allow parents to create an incredibly beautiful yet affordable setting for their little ones to grow and play. And in that process, parents build valuable memories with their children that will last a lifetime.
Quality
Above all, Living Textiles Co. prides itself on the absolute superior quality of its fabrics. Rather than focusing on over-embellishments of appliques and embroidery, the company places its emphasis on layers of pure cotton fabrics of the highest quality, combined with simple and clean design elements. With Living Textiles Co., the same luxurious quality that individuals have come to expect from adult bedding now extends into baby bedding.
Join Living Textiles Co. in celebrating their new launch at the ABC Kids Expo in Las Vegas, Nevada on October 18th through the 21st 2016, at booth #3202.
About Living Textiles Co.
Born in Sydney in 1963, Living Textiles Co. began as a small family business offering high-quality fabrics. Over the next half a century, our company grew to become the #1 favorite baby lifestyle brand for Australian parents. In 2011, we established our U.S. headquarters in Southern California and debuted our first collections in the North American Market.
Today, Living Textiles Co. is a creative design house obsessed with our 3 founding principles of innovation, value, and quality. From Australia with love, we are proud to create for your family thoughtfully-designed quality products to inspire the designer within.
Contact
For more information, or to schedule a meeting with a Living Textiles Co. representative to discuss possible partnerships or other opportunities, please contact Alane Schechter at alane.schechter@livingtextiles.com. For press related inquiries please contact Stephanie Tao at stephanie.tao@livingtextiles.com. Also, visit the Living Textiles Co. website at livingtextiles.com.
