World Online Advertising Market: Markets at December 2015 & Forecasts to 2020: Global online ad market to surpass 180 billion EUR by 2020, over a third from mobile - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "World Online Advertising Market: Markets at December 2015 & Forecasts to 2020" report to their offering.

Programmatic - RTB - Search - Display - Mobile - Social networking - Video

The World Online Advertising market package includes:

Database with quantitative data on online advertising, the key market for monetization of personal data, up to 2020 for 15 countries (USA - UK - France - Germany - Italy - Spain - Japan - South Korea - China - Brazil - India - Russia - Turkey - South Africa - Switzerland)

  • 7 zones and world consolidated. Six sub-segments are estimated for each country: search, display, mobile, programmatic, RTB, social networking and video.
  • Status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple)

Database Trackers

Access

Fixed

- Internet subscribers (millions)

- Annual growth rate

- Internet density

Mobile

- Mobile subscribers (millions)

- Annual growth rate

- Mobile density

Internet usages

Fixed

- Fixed Internet users (millions)

- Annual growth rate

- Fixed Internet penetration

Mobile

- Mobile Internet users (millions)

- Annual growth rate

- Mobile Internet penetration (% among mobile subscribers)

Advertising revenues

Online & total media advertising revenues

Online advertising revenues (million EUR)

- Annual growth rate

Online advertising revenues by advertising format

- Display revenues (million EUR)

o/w Programmatic

o/w RTB

- Search marketing and assimilated revenues (million EUR)

- Other online advertising revenues (million EUR)

Total online advertising revenues (% share of format)

- % Display

- % Search marketing and assimilated

- % Other

Advertising revenues breakdown (included in above online revenues)

Mobile advertising revenues (million EUR)

- Annual growth rate (%)

- Share of mobile advertising revenues over online ad revenues

Social networking advertising revenues (million EUR)

- Annual growth rate (%)

OTT video advertising revenues (million EUR)

- Annual growth rate (%)

Key Topics Covered:

1. Executive Summary

2. Methodology

3. Technology focus: RTB and targeting

4. Social, video, mobile: the winning formula?

5. Who are the main players?

6. How much of an impact will it have?

Companies Mentioned

- Amazon

- Apple

- Facebook

- Google

- Microsoft

- Twitter

- Verizon

- Yahoo

For more information about this report visit http://www.researchandmarkets.com/research/jlm76b/world_online

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Online Advertising

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Online Advertising