DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "World Online Advertising Market: Markets at December 2015 & Forecasts to 2020" report to their offering.
Programmatic - RTB - Search - Display - Mobile - Social networking - Video
The World Online Advertising market package includes:
Database with quantitative data on online advertising, the key market for monetization of personal data, up to 2020 for 15 countries (USA - UK - France - Germany - Italy - Spain - Japan - South Korea - China - Brazil - India - Russia - Turkey - South Africa - Switzerland)
- 7 zones and world consolidated. Six sub-segments are estimated for each country: search, display, mobile, programmatic, RTB, social networking and video.
- Status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple)
Database Trackers
Access
Fixed
- Internet subscribers (millions)
- Annual growth rate
- Internet density
Mobile
- Mobile subscribers (millions)
- Annual growth rate
- Mobile density
Internet usages
Fixed
- Fixed Internet users (millions)
- Annual growth rate
- Fixed Internet penetration
Mobile
- Mobile Internet users (millions)
- Annual growth rate
- Mobile Internet penetration (% among mobile subscribers)
Advertising revenues
Online & total media advertising revenues
Online advertising revenues (million EUR)
- Annual growth rate
Online advertising revenues by advertising format
- Display revenues (million EUR)
o/w Programmatic
o/w RTB
- Search marketing and assimilated revenues (million EUR)
- Other online advertising revenues (million EUR)
Total online advertising revenues (% share of format)
- % Display
- % Search marketing and assimilated
- % Other
Advertising revenues breakdown (included in above online revenues)
Mobile advertising revenues (million EUR)
- Annual growth rate (%)
- Share of mobile advertising revenues over online ad revenues
Social networking advertising revenues (million EUR)
- Annual growth rate (%)
OTT video advertising revenues (million EUR)
- Annual growth rate (%)
Key Topics Covered:
1. Executive Summary
2. Methodology
3. Technology focus: RTB and targeting
4. Social, video, mobile: the winning formula?
5. Who are the main players?
6. How much of an impact will it have?
Companies Mentioned
- Amazon
- Apple
- Microsoft
- Verizon
- Yahoo
For more information about this report visit http://www.researchandmarkets.com/research/jlm76b/world_online
