DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Customer Experience Management Study - Malaysia's Health Insurance Sector 2015" report to their offering.
Customer experience is the accumulation of customers' experiences throughout their journey with the supplier, across any and all functions, products and services, and various touch points. This report evaluates the various experiences provided by Malaysian health insurers. This research service takes a look at the critical factors that influence customer behaviour throughout the three phases-pre-purchase, purchase, and post-purchase-of their journey through health insurers' touch points.
The research service utilises the proprietary Customer Experience Index (CEI) methodology, as well as the widely used Net Promoter Scores (NPS) methodology to understand the dynamics of the interactions between customers and their insurer.
Key Topics Covered:
1 Research Methodology
2 Executive Summary
3 CEM Study-Malaysia's Health Insurance Sector 2015
4 Understanding Pre-purchase Behaviour
5 Understanding Purchase Behaviour
6 Understanding Post-purchase Behaviour
7 Analysis by Customer Experience Index (CEI)
8 Analysis by Company-Great Eastern
9 Analysis by Company-AIA Berhad
10 Analysis by Company-Etiqa
11 Analysis by Company-Prudential Assurance
12 Conclusion-What To Be Excited About
13 Customer Experience Solutions
14 Appendix
For more information about this report visit http://www.researchandmarkets.com/research/g2pnqn/customer
