AMHERST, Mass.--(BUSINESS WIRE)--OrthoLite, the leading provider of comfort and performance insoles, today announced a new partnership with Mariano Rivera, five-time World Series champion formerly of the New York Yankees and considered one of baseball’s best closing pitchers in Major League Baseball history. Through the yearlong partnership, Rivera will act as the official brand ambassador for OrthoLite and will collaborate with the brand on a variety of initiatives, including supporting the Mariano Rivera Foundation.
“Throughout my pitching career, I’ve experienced first-hand the importance of having proper footwear to perform at my best during training and during a game on the mound,” said Mariano Rivera. “I’m excited to team up with OrthoLite, a brand that provides the ultimate in comfort and performance for athletes of all ages.”
Earlier this spring, OrthoLite became the Official Insole of the New York Yankees to engage consumers both in-stadium and on television, as well as through collaborative promotional efforts, during the 2016-2017 seasons. OrthoLite insoles provide long-lasting cushioning, unmatched breathability and moisture management, and can be found in more than 400 million pairs of shoes each year.
“Mo has a special place in the hearts of baseball fans worldwide and we’re thrilled to work with him and support his inspiring Mariano Rivera Foundation,” said Glenn Barrett, Chief Executive Officer of OrthoLite. “His commitment to performance on the field and beyond makes him the perfect fit to serve as our new brand ambassador for athletes and fans alike. We look forward to this partnership that brings together the industry’s leading insole with one of the best players in the MLB.”
Stay up to date by liking OrthoLite on Facebook and following the brand on Twitter @OrthoLite and Instagram @OrthoLiteFoam. OrthoLite insoles can be purchased online for $19.99 at www.OrthoLite.com.
About OrthoLite:
OrthoLite, headquartered in Amherst, Mass.,
is the world’s leading supplier of open cell foam insoles found in more
than 400 million adults’ and children’s shoes each year, including Nike,
ASICS, Clarks, New Balance, Merrell, Puma, Vans and Timberland.
OrthoLite combines polyurethane and recycled rubber to provide superior
cushioning, comfort, performance and breathability. OrthoLite is
committed to helping athletes of all ages achieve their dreams.
OrthoLite is a partner of Girls
on the Run, the Official Insole of the New
York Yankees and American Trail Running Association (ATRA), and a
founding sponsor of the Level
Field Fund, an organization providing financial support necessary
for uniquely talented athletes to be able to train and compete
successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.
