MIAMI--(BUSINESS WIRE)--September is World Literacy Month. According to the World Literacy Foundation, one out of five people in the world can’t read or write – 20% of the population globally1. To raise awareness, the BURGER KING McLAMORE℠ Foundation created a campaign that shows the other approximately 80% what it feels like to be illiterate.
Literacy and increased access to education are core pillars of the BURGER KING McLAMORE℠ Foundation, which was established in the name of BURGER KING® Restaurants co-founder James McLamore who believed in higher education for all.
To draw attention to the 20% rate of illiteracy1, BURGER KING® restaurants changed the drive thru menu boards and packaging at one restaurant in the United States for one day from English to an illegible gibberish. The brand created a short film and social campaign that showcases the reactions of guests who felt frustrated and powerless when unable to read the menu.
The social campaign will feature Facebook and Instagram posts written in foreign languages that fans can “translate” through Facebook’s auto translation tool to reveal the messaging in English about the power of literacy and education.
The BURGER KING McLAMORE℠ Foundation works hand in hand with non-profits TECHO and Room to Read in communities in the United States and globally to support initiatives dedicated to improving literacy. To donate and learn more, visit BKMcLamore.org.
1 World Literacy Foundation https://worldliteracyfoundation.org/
About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
About the BURGER KING McLAMORESM FOUNDATION
The BURGER KING McLAMORE℠ Foundation is a U.S. based 501(c)3 public nonprofit that believes without education you limit your potential to be your own way. Inspired by BURGER KING® Restaurants co-founder, Jim McLamore its mission is to create brighter futures by empowering individuals and feeding potential through education and emergency relief. As a global Foundation, The BURGER KING McLAMORESM Foundation partners with select nonprofits focusing on scholarships, literacy, and creating sustainable learning environments.
