LOS ANGELES--(BUSINESS WIRE)--Quest Nutrition and 10-time Billboard #1 hitmaker, Bonnie McKee, partner to debut the newest Quest Bar flavor, Blueberry Muffin. In celebration of the launch, Quest ditched the traditional jingle. Instead, they invited McKee to write and perform an original branded dance-pop song called “STUD MUFFIN.” Timed with the release of the Blueberry Muffin bar, Quest also released a retro-inspired music video for the song with cameos from YouTube dance phenomenon WilldaBeast Adams and fitness stars The Hodge Twins.
“As an independent artist, I love collaborating with brands,” explained McKee, “especially when it’s a true artistic collaboration like this one. And now,” she laughed, “I get why they call the Blueberry Muffin bar a ‘stud muffin’ – I couldn’t stop eating them on set!”
“We wanted to create something special for Quest Fans when launching the Blueberry Muffin Quest Bar,” said Nick Robinson, Quest Nutrition CMO. “It’s not every day you get to work with someone as innovative and talented as Bonnie McKee, especially when writing an empowering anthem about a protein bar! And Bonnie delivered something far beyond what we ever imagined,” added Robinson. “Our fans are going to love it.”
Hip hop choreographer and YouTube dance sensation, WilldaBeast Adams, elevated the project with exciting contemporary movement. One of his main tasks was to create an easily replicable 8-count that Quest turned into a healthy social activation, encouraging fans get up and move by showing off their #StudMuffinMoves on social platforms like musical.ly and Instagram.
The Blueberry Muffin Quest Bar is now available at GNC, Vitamin Shoppe and specialty retailers nationwide, as well as QuestNutrition.com. To watch the video for “STUD MUFFIN” visit: https://youtu.be/LwetM2v7NIU
About Quest Nutrition
Quest Nutrition, creator of America’s Favorite Protein Bar, is on a mission to end metabolic disease with foods that taste as good as they are good for you. The pipe dream born in a small private kitchen has turned into a worldwide clean eating revolution! Five years after the releasing the first Quest Bar, Quest Nutrition has given birth to an entire "CheatClean" family of foods with no nutritional compromise to help people eat toward their goals and love every bite along the way. Quest is available in 90+ countries, supported worldwide by over 2.7 million social media fans. The company is headquartered in El Segundo, California. www.questnutrition.com
About Bonnie McKee
Bonnie formally stepped into the solo spotlight with her 2013 hit “American Girl.” It impressively racked up over 29 million views on YouTube and galvanized a fervent fan base. Next up, her 2015 independent EP, Bombastic, gleefully merged pop palatability, rock ‘n’ roll attitude, and sticky hooks into a raucous late night dance party on roller skates.
Behind the scenes, Bonnie has quietly become one of the music industry’s most in-demand songwriters. Since 2009, Bonnie has built a formidable catalog of worldwide anthems for superstars like Katy Perry, Christina Aguilera, Kelly Clarkson, Britney Spears, Cher, Adam Lambert, and more and taken home BMI Pop Music Awards three consecutive years in a row 2011-2013. In 2014, she even scored a GRAMMY Award nomination in the category of “Song of the Year” for Katy Perry’s “Roar.” To date, she’s notched 10 number ones and sold more than 40 million singles.
Currently Bonnie is busy in the studio, working on new material and plans to release music very soon.
