BURLINGTON, Mass.--(BUSINESS WIRE)--CORAVIN™, Inc. today announced it has named Yvethe Tyszka as Vice President of Marketing to oversee the company’s marketing and communications initiatives, while leading expansion of its global strategy and footprint. Coravin, Inc., the company behind the Coravin Wine System, which lets you pour a glass of wine from the bottle without ever pulling the cork, looks to Tyszka’s extensive hands-on experience across the marketing mix to drive aggressive global growth for the brand.
Tyszka brings more than 20 years of experience working with countless notable CPG and Durable businesses and brands, including Black & Decker Appliances, Keurig Premium Coffee Systems and Nestle, among others. Most recently, Tyszka was Director of Marketing at Jarden Consumer Solutions where she successfully launched omni-channel campaigns driven by consumer insights to garner awareness, engagement and advocacy, while also supporting sales and profitability growth targets. In addition to her deep understanding of how to create successful domestic marketing campaigns, Tyszka has extensive experience in developing campaigns and generating sales in the Latin American region, as she previously served as International Director in the Latin America Region for Black & Decker Appliances and as Senior Brand Manager for Nescafe in Venezuela.
“Yvethe brings a wealth of knowledge and experience to expand Coravin’s global reach,” said Frederic Levy, CEO of Coravin. “She joins a team that is resilient, flexible and determined to succeed. We pride ourselves in assembling a team of people who not only have the experience and skillset needed, but are passionate about what they do. Tyszka’s ability to anticipate and translate consumers’ needs into product innovation, will be an instrumental part of Coravin’s continued growth.”
On the heels of the Coravin Model One Wine System launch earlier this month, Tyszka joins Coravin at a pivotal time for the company, as the brand looks to continue expansion of their overall consumer and channel reach both domestically and internationally. Currently available in more than twenty countries across the globe, Coravin continues to provide wine enthusiasts around the world with the ability to enjoy and explore wine without the pressure to finish the bottle.
“Coravin has revolutionized the way people drink wine, and I’m looking forward to helping the company continue to innovate and transform the wine drinking culture for consumers around the world,” stated Yvethe Tyszka.
For more information on Coravin, please visit www.coravin.com.
About Coravin, Inc.
Coravin, Inc. is a privately held company located in Burlington, Massachusetts focused on transforming the way wine is served, sold and enjoyed. Coravin designs and markets the Coravin System for wine enthusiasts, restaurants, wine stores and wineries. Unparalleled in craftsmanship and design, Coravin uses proprietary patented technology to access and pour wine from a bottle without pulling the cork. Wine enthusiasts can now enjoy wine sealed with corks without feeling the need to commit to the whole bottle, allowing them to explore wines of any vintage, varietal or region, one taste at a time. With Coravin, wine, after being accessed, remains in the bottle, continuing to evolve naturally. It can then be enjoyed later since it was never exposed to oxygen. For more information, please visit www.coravin.com.