FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users, today announced it will play an integral role in September’s New York Fashion Week, allowing users to try on the high-fashion makeup looks from the runways instantly on their phones. Building on the wildly successful looks from Leanne Marshall, and Laurel Dewitt’s makeup look with a crown originally designed for Beyoncé, both released earlier this year, Perfect365 will debut its trendsetting NYFW makeup looks following the September shows.
For fashion and makeup enthusiasts, September is all about what’s new on the runways. In addition to amazingly creative high-fashion looks, makeup has taken center stage at Fashion Week in New York. Celebrity designers like The Blonds, Laurel Dewitt and Leanne Marshall, along with dozens of other Fashion Week designers work with the top makeup artists in the industry to design and execute runway looks that complement their collections and will strongly influence beauty trends for the coming year. Perfect365 will allow users to try on looks in the app in real time using a virtual mirror or photo selfie.
“Makeup has become an essential piece of developing a complete high-fashion look. Celebrity designers and makeup artists spend months designing the premiere looks to complete the clothing pieces and accessories for the runways. Now, with Perfect365, everyone can try on the makeup fresh from Fashion Week and be among the first to recreate these looks in real life before they hit the stores,” said Vickie Wei, Director of Communications, ArcSoft.
Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones and even where to place eyeliner. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including rising indie brand Naked Cosmetics, celebrity makeup artist Susan Thompson’s eponymous label, Michelle Pham’s beauty box ipsy, Sigma Beauty, Chella, and the fast growing label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either registered trademark or trademark of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.
