ATLANTA--(BUSINESS WIRE)--Bridgevine Inc. is excited to announce Tom Estella as vice president of data and analytics. This announcement solidifies the company’s world class team as a leader in customer acquisition and digital marketing.
“Estella’s deep expertise in business intelligence coupled with his experience in leading double digit growth organizations integrates well with our evolving near-term and long-range digital commerce development opportunities,” said Bridgevine’s Chief Technology Officer Brad Mohs.
Prior to his new post, Estella headed up Cardlytics Decision Science Group where he created new products from first and third-party available data, measured client and partner relationships and standardized measurement across multiple product groups. Additionally, he previously served as the North American leader for the Advanced Analytics Practice at IBM Corp. Earlier in his career, Estella worked in various customer marketing and communication analytics roles for J. Walter Thompson, DraftFCB and JP Morgan Chase.
Estella joins Bridgevine at an exciting time, when over the past 12 months Bridgevine’s platform has supported 100 million client interactions, including 34 million unique users (one in four U.S. households), 11 million movers and 3 million phone calls, generating $1.9 billion in revenue for the company’s business partners.
“Estella will harvest this intelligence and apply data findings for some of the largest enterprise companies in the U.S.,” added CEO Sean Barry. “He and his team will unlock a rich history of data driven marketing and transaction knowledge that is rooted in what consumers buy, where they shop online and what channel they prefer. His team will work with our clients and our internal teams to solve problems on a large scale to support aggressive growth at Bridgevine.”
About Bridgevine
Founded in 2003, Bridgevine is the home of customer acquisition. Our innovative solution sets—customer monetization and engagement, customer acquisition, marketplace and loyalty and mobile applications—enable consumers to review availability, eligibility, and purchase complex services in the telecommunications, cable, satellite, home security, home improvement and energy sectors. Bridgevine thrives in a digital market where product and service supply from leading service brands intersects with residential and small business customer demand. Through a blend of online, social, mobile and direct marketing, one in every four households uses the Bridgevine digital commerce platform to help inform and make home and small business purchasing decisions. The company has enabled more than $1.9 billion in annual recurring revenue for business partners since its inception in 2003. For more information, contact us at www.bridgevine.com.
