DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Mexico Water Enhancer Market Growth, Trends and Forecast (2015-2020)" report to their offering.
The Mexican market is a rapidly emerging and high-growth-potential market with rapidly rising volume sales. The market for water enhancers in Mexico is projected to grow at a CAGR of 12.6% between the years 2015-2020.
The major growth driver and opportunity for water enhancers here is the large-scale demand and consumption of bottled water and carbonated soft drinks. According to one source, in 2013 the bottled water consumption in Mexico averaged about 186.7 liters/person, a number significantly higher than the global average. Other than the visible problems of pollution and mistrust in tap water, the warm climate, and extensive publicity carried out by bottled water companies are also cited as the reasons for driving this huge demand, thereby emphasizing the role of effective marketing strategy. The other opportunity is the high consumption of sodas or carbonated soft drinks; enhancer products are expected to be the main contender for this segment. The rising anti-obesity campaigns, largely supported by the Mexican government, are also turning the tide towards healthier and safer choices; water enhancers could supplement both these factors without compromising on taste or flavor.
Key Topics Covered:
1. INTRODUCTION
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1 Introduction
4. MARKET DYNAMICS
4.1 Drivers
4.2 Constraints
4.3 Opportunities
4.4 Porter's Five Forces Analysis
5. MARKET SEGMENTATION
5.1 By Product Type
5.2 By Active Ingredient Type
5.3 By Source Type
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
Companies Mentioned:
Arizona Beverages USA
Cott Beverages
Dyla LLC
GNC
GVC Great Value Company
H.J. Heinz Company
Heartland LLC
ICEE Co.
Kraft foods Inc.
Nestle
Orange Crush Company
PepsiCo
Pioma Industries
Splash Corporation
Sunkist growers Inc.
The Coca-Cola Company
The Gatorade Company Inc.
Wisdom Natural Brands
For more information visit http://www.researchandmarkets.com/research/qqqphh/mexico_water.
