SAN JOSE, Costa Rica--(BUSINESS WIRE)--Taza Agua, the world’s only supplier of premium water bottled at the source in the Juan Castro Blanco region in northern Costa Rica specifically for brewing coffee and tea, has officially entered the Mexican hospitality and tourism markets.
From its global headquarters and newly built bottling plant in Costa Rica, Taza Agua was recently endorsed by internationally certified coffee judge Kattia Barrantes Zuñiga.
"Innovations in coffee making machines have dramatically improved," says Francini Retana Rodriguez, co-founder of Taza Agua. "The missing link for many hotels and their guests has always been the water—consumers are learning that 98 percent of every cup of coffee and tea is water, and like wine, not all water is equal.”
Consistently ranked among the cleanest drinking water sources in the world, the Juan Castro Blanco region provides pure volcanic spring water, which Taza Agua bottles using a special anti-bacterial filtration system to deliver safe, naturally refreshing drinking water.
According to World Bank, Mexico’s tourism sector hosts more than 29 million visitors each year. Taza Agua’s experienced management team has already drawn the attention of hotel suppliers and operators looking to create further brand loyalty. Hotel operators are now viewing specialty water for brewing coffee and tea as a desired amenity as well as a “nice touch.”
To avoid traveler's diarrhea, a common medical problem for people traveling from developed, industrialized countries to developing areas of the world, the Government of the United Kingdom advises all visitors to Mexico to drink only boiled or bottled water and avoid ice in drinks. Taza Agua’s safe water eliminates the fear of contaminated water many tourists experience that leads to abstaining from drinking coffee for the duration of their vacation.
The Mexican Tourism Board values the international tourist sector at $14.15 billion per year. According to Hotelers.com, in-room, high-end coffee makers or espresso machines are travelers’ favorite modern in-room amenity. Taza Agua believes that it can have a positive impact on overall guest satisfaction ratings from travelers who enjoy having a cup of coffee or tea in the privacy of their room.
“We have discovered that visitors to Mexico continue to be skeptical about drinking local water,” Rodriguez says. “Taza Agua comes from one source, high up in the mountains of Costa Rica. In its natural state it happens to be an excellent choice to brew with espresso and drip coffee machines.
“The world’s leading experts agree that the water quality in Costa Rica makes all the difference to Taza Agua’s unique character and refinement.”
To maintain exclusivity, only a select number of operators involved in keeping the wheels of the Mexican hospitality and beverage sectors turning will be hand-picked to partner long term with Taza Agua. Shipments from Costa Rica to Mexico commence in August 2016.
To learn more, visit the Taza Agua website.
About Taza Agua:
Taza Agua was established in 2016 to distribute the world’s first bottled water specifically collected and processed for brewing tea and coffee. Taza Agua is a niche player and does not compete with traditional bottled water companies. Please visit our Facebook, Instragram and Pinterest sites to follow Taza Agua’s growing international following.
