LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global TV and movie merchandise market is expected to grow at a CAGR of more than 8% during the forecast period.
This research report titled ‘Global TV and Movie Merchandise Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
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The report categorizes the global TV and movie merchandise market into five major product segments. They are:
- Apparels
- Toys
- Accessories
- Video games
- Home décor
Global TV and movie apparels market
The global TV and movie apparels market is projected to grow at a CAGR of over 24% during the forecast period to exceed USD 45 billion by 2020. It is the leading segment of the TV and movie merchandise market. The demand for licensed apparel is increasing in step with the number of blockbusters and TV shows. The release of Star Wars: The Force Awakens saw a tremendous demand for related apparel. Technavio expects the release of popular superhero movies such as Batman Vs Superman: Dawn of Justice (2016), Captain America: Civil War (2016), X-Men: Apocalypse (2016), and Justice League (2017), to boost the sale of merchandise during the forecast period.
Global TV and movie toys market
The global TV and movie toys market is projected to grow at a CAGR of over 12% during the forecast period to exceed USD 33 billion by 2020. This is among the oldest segments, which has contributed to the growth of the overall merchandise industry. “With the development of mobile technology, manufacturers are introducing interactive and smart toys. In addition, manufacturers such as Lego and Fisher Price are focusing on the education industry to adopt the learn-while-you-play strategy,” says Ujjwal Doshi, a lead analyst at Technavio for media and entertainment services research.
Global TV and movie accessories market
The global TV and movie accessories market is expected to grow at a CAGR of over 11% during the forecast period to reach USD 28 billion by 2020. This segment includes fashion accessories and sexual wellness products. Fashion accessories related to famous TV and movie characters such as Disney Princesses and Barbie are popular among the female demography, especially young girls. The segment saw an increase in retail sales for sexual wellness products after the release of the movie, ‘Fifty Shades of Grey’.
Global TV and movie video games market
The global TV and movie video games market is projected to grow at a CAGR of over 14% during the forecast period to exceed USD 30 billion by 2020. This is the fastest growing segment of the TV and movie merchandise market. It includes video and mobile games with movie and TV characters. There are a few movies based out of several games such as Prince of Persia, Mortal Kombat, Lara Croft: Tomb Raider, Hitman, Max Payne, and Street Fighter.
Global TV and movie home décor market
The global TV and movie home décor market is projected to grow at a CAGR of close to 11% during the forecast period to exceed USD 16 billion by 2020. This segment consists of home furniture, lightings, and other home decorating articles. “This segment has gained traction in the market since 2012. Furniture and home décor aimed towards kids are the highest selling products in this category,” says Ujjwal.
Some of the top vendors highlighted by Technavio’s research analysts in this report are:
- Cartoon Network
- Discovery Consumer Products
- DreamWorks Animations
- Entertainment One
- Hasbro
- Mattel
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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