LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent mass beauty care market in the US 2016-2020 report. This research report also lists 19 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
According to the report, the mass beauty care market in the US is marked by the presence of both national and international vendors. The key vendors in the mass beauty care space in the US are L’Oréal, Procter & Gamble, Unilever, Johnson & Johnson, Coty, and Estée Lauder. Apart from L’Oréal and Unilever, all of them are US-based multinational beauty players. L’Oréal is based in France and Unilever is based in the Netherlands. All these retailers also have an online presence in the market.
“The three major players, namely, P&G, L’Oréal, and Unilever, dominate the mass beauty care market in the US in terms of the wide range of product lines and top-ranked beauty brands. However, these three players are gradually losing market share to the rising niche brands and small players of the mass beauty category, particularly as the demand for organic and herbal beauty products grows,” says Arushi Thakur, an industry expert at Technavio for cosmetics and toiletry research.
Additional Technavio Insights: Key Trends Driving the U.S. Mass Beauty Care Market
Coty
Coty was founded in 1904 and is headquartered in New York, US. It manufactures, markets, and distributes fragrances, color cosmetics, and skin and body care products worldwide. Some of the popular brands offered by the company include Adidas, Philosophy, Lancaster, Calvin Klein, Davidoff, Marc Jacobs, and Chloé and Playboy.
Estée Lauder
Estée Lauder was established in 1946 and is headquartered in New York, US. It is a manufacturer and marketer of skin care, fragrance, make-up, and hair care products. It offers brands like Estée Lauder, La Mer, Origins, Aramis, Bobbi Brown, MAC, Clinique, and Aveda. It also has licenses to sell fragrance and cosmetics brands such as Tommy Hilfiger, Michael Kors, Donna Karan, Tom Ford, Coach, and Tory Burch.
Johnson & Johnson
Johnson & Johnson was incorporated in 1887 and is headquartered in New Brunswick, New Jersey, US. The company, along with its subsidiaries, manufactures and sells an extensive range of products in the healthcare and consumer industries. The consumer segment offers a variety of products in the baby care, skin care, oral care, wound care, and women’s health categories. It also provides nutritional and over-the-counter pharmaceutical products, and wellness and prevention platforms. These products are marketed to the customers through retail outlets and distributors worldwide.
L’Oréal
L'Oréal was established in 1909 and is headquartered in Clichy, France. The company manufactures cosmetic products for women and men. The cosmetics division of the company offers skin care, make-up, perfumes, hair colorants, and hair care products. Some of the popular brands associated with the company include Maybelline, Garnier, and NYX cosmetics.
Procter & Gamble (P&G)
P&G was established in 1837 and is headquartered in Ohio, US. The company offers products in the beauty, hair, personal care, and grooming segments. Some of the popular brands associated with the company include Head and Shoulders, Pantene, Olay and Old Spice. It offers consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers.
Unilever
Unilever was established in 1894 and is headquartered in London, UK. It operates in the food and beverage, household cleaning, and personal care product markets. The personal care segment offers skin care, hair care, oral care, and deodorant products under global brands such as Dove, Rexona, Axe, Lux, and Sunsilk.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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