LONDON--(BUSINESS WIRE)--Unilever has announced that Elevaate is included in the Unilever Foundry 50 at this year’s Cannes Lions Innovation.
The Foundry 50 is a search for the world’s best marketing technology startups by the Unilever Foundry. The Foundry 50 were chosen by a panel of experts against five categories identified by Unilever as future areas of innovation and investment. These categories include ‘Future of Retail’, ‘Brand and Content Innovation’, ‘Data, Insights and Personalisation’, ‘Social Impact and Engaging Millennials’. Elevaate was recognized as part of the ‘Future of Retail’.
The global search was open to startups that were incorporated in the last five years. The Foundry 50 panel of experts includes Lastminute.com co-founder Brent Hoberman, Rob Dembitz, Head of Lions Innovation, Olivier Garel, Head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever. Technology developed by the startups, including Elevaate, will be available to demo in Cannes at the Foundry 50 Innovation Hub during the Lions Innovation.
“Elevaate is honoured to be included in the Unilever Foundry 50 for 2016.” said Simon Harrow, chief executive officer, Elevaate. “Brands are now looking to their creative agencies to find new ways to engage with shoppers while increasing market share and revenue growth. This nomination recognises the industry’s appetite for technology that mixes smart data and human expertise that enables brands to shape online shopper journeys and provide more rewarding experiences.”
“Innovation, by its nature, requires creativity, so Cannes Lions is a natural destination for the Foundry 50.” Added David Shearer, chief marketing officer of Elevaate. “As marketing teams have growing responsibility for digital commerce, it’s a great opportunity to connect with leading brands and be able to demonstrate the agility and accountability in execution that digital commerce focused platforms like Elevaate can deliver.”
About Unilever Foundry
The Unilever Foundry (www.unilever.com/foundry) provides a single entry-point for innovative startups seeking to partner with Unilever, enabling the company’s global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. The Foundry works closely with Unilever Ventures. This venture capital arm of Unilever invests in early stage companies that could become strategically relevant to Unilever and can benefit from access to Unilever’s assets and capabilities. Key areas of investment for Unilever Ventures are eCommerce, shopper marketing and big data.
Elevaate is a retail cloud platform that unlocks new insights to increase unit sales while enhancing customer experience. The choice of brands like Unilever, Nestle, Coke, Hugo Boss and retailers such as House of Fraser, Iceland Foods and Not On The High Street, it accelerates digital revenue growth with proven retail trade funding mechanisms. The platform is agile, accountable and highly scalable. It provides the data and tools needed to lift performance and grow revenues. Elevaate is headquartered in the UK. Learn more at elevaate.com.