Copa America Centenario Outperforming the 2014 World Cup Group Stage During Tournament To-Date

Univision’s Telecasts Pacing +7% among Total Viewers 2+ and +11% among Adults 18-49 ahead of the 2014 World Cup Group Stage

NEW YORK--()--Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, today announced that its telecast of the Copa America Centenario tournament is pacing +7% among Total Viewers 2+ and +11% among Adults 18-49 ahead of the 2014 World Cup Group Stage. Through 10 matches, Copa America Centenario is averaging 2.7 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. The tournament to-date has reached 26.9 million Total Viewers 2+.

The USA versus Costa Rica match that aired June 7th at 7:30pm ET on UniMás averaged 2.5 million Total Viewers 2+ and 1.3 million Adults 18-49.

The Colombia versus Paraguay match that aired June 7th at 10:00pm ET on Univision Network averaged 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49.

LOCAL HIGHLIGHTS

The USA versus Costa Rica match made UniMás the No. 1 broadcast station during the time period (8:00pm – 10:00pm ET, live across time zones) among Adults 18-49 and young Adults 18-34 in Los Angeles, San Francisco and Phoenix.

The USA versus Costa Rica match had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 8:00pm – 10:00pm ET time period (live across time zones) among young Adults 18-34 in Los Angeles.

Source: Nielsen, NSI, USA vs. Costa Rica (06/07/16), 8:00 pm-10:00 pm ET; live across time zones. Rankings based on impressions. KFTR in Los Angeles includes TRTR on Time Warner Cable. Live +SD.

The Colombia versus Paraguay match made Univision the No. 1 broadcast station during the time period (10:30pm – 12:30am ET, live across time zones) among:

  • Total Viewers 2+ in Miami, Houston and Dallas
  • Adults 18-49 in New York, Miami, Houston and Dallas
  • Young Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix

In fact, the Colombia versus Paraguay match was the No. 1 program of the day among:

  • Adults 18-49 in Houston
  • Young Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

The Colombia vs. Paraguay match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 10:30 pm-12:30 am ET, time period (live across time zones) among:

  • Young Adults 18-34 in Houston and Dallas

Source: Nielsen, NSI, Colombia vs. Paraguay (06/07/16), 10:30 pm-12:30 am ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 10:00 pm-12:30 am ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL MEDIA HIGHLIGHTS

  • Through 5 days and 7 matches, 21K people sent 316K tweets about Copa America Centenario 2016.

Source: Nielsen

  • In 5 days and 7 matches, Copa America Centenario was the No. 2 most social prime-time sport event across all English and Spanish broadcast networks, after the 2016 NBA Finals on ABC.

Source: Nielsen ranked on tweets and unique authors

DIGITAL HIGHLIGHTS

  • Through 5 days and 10 matches of the 2016 Copa América Centenario tournament, Univision Deportes has delivered over 500,000 live streams for more than 11 million minutes watched; 91% of all live streams have come from the Univision Deportes App.

Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, Live+SD data for first eight matches and USA / Costa Rica, live data for Colombia / Paraguay match for tournament to-date, based on match windows. Fast cume with 1 minute qualifier.

About Univision Deportes

Univision Deportes is the multimedia sports division of Univision Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language sports network in the U.S. Univision Deportes’ portfolio of rights includes 11 of the 18 teams in Liga MX, the Mexican National Team, the U.S. Men’s & Women’s National Teams, Major League Soccer, Copa MX, Copa Centroamericana, Copa América Centenario 2016, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga de Ascenso in Mexico, Portuguese First Division, Dutch First Division, FC Barcelona TV and Bayern Munich TV, Mexico’s Campeón de Campeones and SúperCopa, and Formula 1. Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Solo Boxeo, Zona NBA, Republica Deportiva and Contacto Deportivo, the highest-rated Spanish-language sports studio show in the U.S., and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.

Contacts

Univision Communications Inc.
Esther Mireya Tejeda, 646-560-4829
emtejeda@univision.net
@UCIPRTeam

Contacts

Univision Communications Inc.
Esther Mireya Tejeda, 646-560-4829
emtejeda@univision.net
@UCIPRTeam