NEW YORK--(BUSINESS WIRE)--On Location Experiences, the official hospitality provider of the National Football League, will receive an additional allocation of Super Bowl tickets through an expansion of its existing relationship with the NFL. A vote of league owners this morning in Charlotte, NC, modified the allocation of Super Bowl tickets among the league and clubs, paving the way for the expansion of the long-term relationship.
The revised deal gives On Location the ability to create up to 9,500 fan travel and hospitality packages for the NFL's premier event, enabling the company to both meet growing demand and create new and custom opportunities for fans to have access to once-in-a-lifetime experiences that could only be possible from an official NFL partner.
The new allotment of tickets takes effect this season, beginning with Super Bowl LI, slated for Feb. 5, 2017 at NRG Stadium in Houston.
"What makes this agreement so powerful is that it delivers transparency, certainty and the type of memorable, premium experience fans expect and deserve," said John Collins, CEO of On Location Experiences. "By dealing directly with On Location, the process for fan participation in this premier event is being upgraded from the vague, inconsistent and sometimes unreliable services that have been typically available in the past. We are grateful to the NFL for placing its confidence and trust in On Location and look forward to bringing quality, customized experiences in line with Super Bowl level expectations."
"The NFL is committed to providing fans unique, high-quality experiences around our biggest events," said Kevin LaForce, Senior Vice President Corporate Development for the NFL. "Through our partnership with On Location, we are focused on delivering exceptional value to our fans through a direct and reliable source they can trust."
On Location Experiences will be the premier source for Super Bowl premium packages beginning in June 2016. On Location will offer fan packages at multiple price levels, along with packages that are held for fans of the teams who ultimately end up in the Super Bowl. Additional information is available at www.nflonlocation.com and by calling 844-384-9980.
About On Location Experiences
On Location Experiences is a premium experiential hospitality business owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. On Location Experiences specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment.
On Location is the official hospitality provider of the NFL, providing proprietary fan access to marquee NFL events, including the Super Bowl, Pro Bowl, NFL Draft, and International Series Games in London. On Location is expanding its offerings through new partnerships, including the acquisitions of Anthony Travel, the nation’s largest provider of sports and travel management services, and Runaway Tours, the VIP hospitality business for premier music acts that was founded by Bon Jovi.