LONDON--(BUSINESS WIRE)--Technavio research analysts are forecasting positive growth for many segments of the publishing and advertising market over the next four years as several markets, including mobile ad spending, programmatic ads, and advertising display, will witness an increase in revenues.
A rapid increase in the number of mobile devices such as smartphones and tablets has compelled advertisers to choose mobile advertising over other forms of advertising. Recently, it has been observed that many service providers have developed tools for programmatic advertising and real-time bidding. These tools allow app developers and advertisers to monetize customer usage by displaying relevant ads.
These ads are customized based on data regarding the customer's mobile usage, location, and search keywords acquired from cookies embedded in apps and web pages. Technavio market research analysts predict the global mobile ad spending market to grow at a CAGR of about 15% until 2020.
Programmatic advertising is one of the fastest growing segments of the global advertising and publishing market. It helps advertisers target their audiences better while gaining a deep understanding of data. Additionally, programmatic advertising enables advertisers to modify advertising campaigns real-time, depending on the data results. To leverage its benefits, many advertisers are opting for programmatic advertising while publishers are expanding their programmatic sale inventories. In-depth analysis of the market shows an increase in the number of visitors logging into Facebook will likely boost the RTB market until the end of 2020. These developments are anticipated to help the programmatic advertising market record a CAGR of more than 20% over the next four years.
“The forecast period is likely to witness advertising media emerge as the largest revenue contributor for the global publishing and advertising market. Much of this segment’s growth can be attributed to the emergence of out-of-home media, which is an innovative advertising medium for potential customers. Due to the growing popularity of outdoor advertising, the revenue for this is expected to surge until 2020,” said Soumya Mutsuddi, one of Technavio’s lead analysts for media and entertainment research.
“Geographically, the APAC region has dominated the advertising displays segment in 2015 and also accounted for a market over 54%. It generated a revenue of more than USD 9 billion during this period,” added Soumya.
View Technavio’s entire publishing and advertising report library
Over the next three years, competition will intensify in the global mobile advertising market, as many app developers and advertising agencies are anticipated to invest in designing, planning, branding, and in expanding their existing applications by acquiring new and small players. Growing investments in infrastructure will likely drive the global advertising displays market during the estimated period. It is also to be noted that the presence of low entry barriers will attract more players to the programmatic advertising market.
Some of the key vendors for the publishing and advertising market include Chartboost, Flurry, and InMobi for ad spending; ONE by AOL, BrightRoll, and SpotX for programmatic advertising; and LG Display and NEC Display solutions for advertising displays.
Browse related reports:
- Global Outdoor Advertising Market 2015-2019
- Global Outdoor Advertising Market 2015-2019Global In-app Advertising Market 2015-2019
- Global Outdoor Advertising Market 2015-2019Global In-app Advertising Market 2015-2019Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
- Global Outdoor Advertising Market 2015-2019Global In-app Advertising Market 2015-2019Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
Purchase these three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact enquiry@technavio.com with your requirements and a link to our subscription platform.
About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
If you are interested in more information, please contact our media team at media@technavio.com.
