LOS ANGELES--(BUSINESS WIRE)--Nitro Circus, the biggest brand in action sports events and entertainment, brings the excitement home with the announcement of its new online store: shop.nitrocircus.com. The initial rollout features ’47 headwear and new Nitro Circus apparel not available at shows or in retail stores. These are the same designs that Nitro Circus athletes like global superstar Travis Pastrana have worn at sold out stadiums around the world. Now, for the first time ever, fans can get the gear that Nitro Circus riders wear. For photos of the new Nitro Circus Collection in action, backstage and behind the scenes, go here, and to see a teaser trailer, go here.
An assortment of on-trend t-shirts, sweatshirts and hats is available now for purchase in men’s, women’s, boys’ and girls’ sizes. These fresh lines are inspired by the rock-solid commitment to progression and innovation that Nitro Circus athletes live day in and day out. Over 18 months in the making, they are the result of an extensive collaborative process spearheaded by the Nitro Circus design team, including Jonathan Dupree, global creative head, consumer products (formerly of X-Large USA and Paul Frank Industries), involving the riders first-hand.
“These new designs look and feel great, and after wearing this gear on tour they can take all of the punishment we dish out,” says Pastrana. “I think fans are going to be really excited, too. We all remember wanting to follow in our heroes’ footsteps as we came up.”
This announcement represents the first phase of Nitro Circus’ extensive licensing and consumer products strategy. In the coming months, Nitro Circus will unveil an expansive collection globally across both soft-lines and hard-goods inclusive of sporting goods, toys, video games and more.
“This site is a huge step forward for Nitro Circus, not only from a revenue standpoint but also for brand growth,” says Mike Porra, Nitro Circus CEO and creative director. “At the same time, it helps us connect with our fans and gives them another way to experience Nitro Circus.”
“This is just the first step in a comprehensive plan extending our licensing range into consumer products,” says Peter Maule, global head of licensing for Nitro Circus. “Going forward, we will apply the dynamic brands of both Nitro Circus and our athletes to reach fans worldwide.”
Shop.nitrocircus.com is a joint venture with Nitro Circus and global licensing leader Velocity Brand Management (VBM). Already Nitro Circus’ agency of record in Australia and New Zealand, VBM brings years of experience with the biggest brands in sports including the National Basketball Association (NBA), English Premiere League (EPL), NRL Australia and more.
Nitro Circus creates spectacular live events and unbelievable original content for thrill seeking fans worldwide. With over two million tickets sold to date, television programming that has aired in over 60 countries and an aggressive slate of digital media offerings garnering 100 million views per month, Nitro Circus is at the forefront of action sports and entertainment. For more information regarding Nitro Circus, please visit www.nitrocircus.com.
About Nitro Circus:
Named #22 on Forbes magazine’s 2015 list of America’s Most Promising Companies, Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage – to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance will feature TV specials and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.
The TV show was transformed by current CEO and action sports industry guru Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold-out shows in the United States, Canada, Europe, Australia, New Zealand, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 schedule, Nitro Circus is the world’s most successful action sports touring brand.