LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global location-based search (LBS) and advertising market 2016-2020 report. This research report also lists 34 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The global location-based search and advertising market is highly fragmented and competitive. It includes stakeholders such as location providers, location technology developers, digital map providers, platform providers, application developers, navigation providers, mobile operators, proximity marketing providers, and mobile search providers. The market has an immense potential for growth that is luring new start-ups offering innovative solutions to enter the market.
The market is growing rapidly. In developed countries in the EU and the US, increased penetration of smartphones has left the market overcrowded with many small and big players. There is intense competition among players as they provide geo-couponing to encourage customers to come to their outlets; to increase customer footfall, they offer real-time discounts based on offerings of competitors. “In emerging countries such as India and China, several deal providers, restaurant database vendors, and fast food companies use location-based advertising to increase customer traffic in outlets,” says Rakesh Kumar Panda, one of the lead M2M and connected devices analyst from Technavio.
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Admoove was incorporated in 2010 and is headquartered in Paris, France. The company offers location-based mobile advertising platform and tools to retailers across France. It operates as a subsidiary of HiMedia, a group that has been specializing in digital advertising and mobile payment since it was acquired in January 2015.
The company offers a broad range of solutions, which include GeoPremium, GeoSms, and GeoAudience. In January 2015, HiMedia acquired the company to capitalize on its geo-targeting capabilities.
Foursquare was founded in 2009 and is headquartered in New York, US. The company engages in the development of mobile applications that allow users to check-in and share real-time location with friends.
The company employs over 170 people. The company's investors include Union Square Ventures, Spark Capital, DFJ Growth, O'Reilly AlphaTech Ventures, Andreessen Horowitz, SMALLCAP World Fund, Silver Lake Waterman, and Microsoft.
Groupon was founded in 2008 and is headquartered in Illinois, US. The company operates online local commerce marketplaces that connect merchants to consumers by offering goods and services at discounts. It acts as a third-party marketing agent. The company distributes its deals to customers through three channels: mobile platforms, websites, and emails.
Near was founded in 2012 and is headquartered in Singapore. It is a location intelligence platform that provides real-time information on places, people, and products. It has a presence in countries including Australia, South East Asia, India, Japan, and Europe. The company's investors include Sequoia Capital, JPM Private Equity Group, Global Brain, and JPM Private Equity Group.
xAd was founded in 2009 and is headquartered in New York, US. The company provides mobile marketing solutions by using the context of location. The company operates through one product segment which comprises of location-based products. This product offers in-store targeting, proximity targeting, audience targeting, search and measurement. These products help engage consumers as they are near or around businesses or points of interest in order to impact immediate and future behavior.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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