LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global home-use baby movement monitor market is expected to grow at a CAGR of close to 11% during the forecast period.
This research report titled ‘Global Home-use Baby Movement Monitor Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
“Parental concerns for the health and safety of newborn babies have given prominence to the adoption of home-use baby movement monitors. Apart from movement sensing, the devices also include advanced features such as monitoring oxygen levels of babies, which is a definite attraction to a tech-savvy parent to monitor all aspects of the health of their newborn baby,” says Abhay Sinha, a lead analyst at Technavio for health and wellness research.
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Based on the type of distribution channel, the global home-use baby movement monitor market can be classified as follows:
- Child specialty stores
- Online retailers
- Others
Global home-use baby movement monitor market by child specialty stores
Child specialty stores are independent retail stores that exclusively offer products for children and infants. They are the key shopping destination for parents who are looking for specialized, branded, and private-label products. Key examples of child specialty stores include Toys 'R' Us, Graco, Babies 'R' Us, and Prenatal.
The revenue generated from the sales of baby movement monitors through child specialty stores will grow at a CAGR of 10.5%, since consumers with low confidence in the quality of online products may opt for buying products from child specialty stores. These stores offer products at relatively higher prices compared to online and mass market retailers.
Global home-use baby movement monitor market by online retailers
The major online retailers in the market include Amazon, eBay, Flipkart, and First Cry. The market will experience the fastest growth compared to other distribution channels, posting a CAGR of 14.56%. This is primarily due to an increase in the number of online websites that offer a wide range of baby movement monitors. Loyal consumers of e-retailing services seek to buy baby movement monitors online because of the ease-of-accessibility and convenience offered by the channel.
Moreover, unlike child specialty stores and other brick-and-mortar distribution channels that offer products at list prices, over 95% of online retailers offer baby movement monitors at discounted prices. Online retailers also offer product bundles at low prices and gives potential consumers access to consumer reviews, which is not available in brick-and-mortar distribution formats.
Global home-use baby movement monitor market by other
Other channels of distribution in the global home-use baby movement monitor market include mass market players such as supermarkets, hypermarkets, and discounters such as Walmart and Carrefour; boutiques, which include independent small stores and shops selling baby products with other products; department, general, and variety stores that sell products at a single price point and are popular among customers who prefer to purchase non-branded, low-priced products; and electronics and electrical retailers that sell baby movement monitors along with others electronics gadgets and accessories such as Philips and Motorola showrooms.
Such channels are popular among consumers in emerging markets who are price-sensitive and prefer low-cost baby movement monitors. Revenue contribution from this segment will grow at a CAGR of 6.5% during the forecast period.
The top vendors highlighted by Technavio’s research analysts in this report are:
- Angelcare
- Hisense
- Mayborn Group
- Snuza International
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About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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