NEW YORK--(BUSINESS WIRE)--At this week’s 2016 American Association for Public Opinion Research (AAPOR) Conference, GfK will have 14 speaking slots and poster presentations, on topics ranging from online election polling to mobile surveys.
View the full list of GfK's AAPOR presentations
The theme of the conference – which takes place May 12th to 15th in Austin, Texas – is “Reshaping the Research Landscape: Public Opinion and Data Science.”
On May 13th at 4:15PM, GfK and AP will share “Calibration of Non-Probability Samples to KnowledgePanel® for Election Polling”; the session will show how election survey tests in five states since 2014 achieved an average error versus the actual vote of 2.1 percentage points overall, correctly predicting the winners in all 13 races.
Speakers for the election polling presentation will be GfK’s Robert Benford (VP, Sampling Statistics), Randall K. Thomas (VP, Online Research Methods), Mansour Fahimi (SVP, Chief Statistician), and Frances M. Barlas (Senior Research Director).
At the conference, GfK will also present results from the DAV Veterans Pulse Survey, which GfK has been conducting on behalf of the Disabled American Veteran (DAV).
Other timely topics covered by GfK presentations will include
- improving online surveys,
- mobile research,
- gender identity and surveys, and
- effect replication.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit gfk.com/us or follow GfK on Twitter.
