True Fit Named a “Cool Vendor” for Digital Commerce Marketing by Gartner

WOBURN, Mass.--(BUSINESS WIRE)--True Fit, footwear and apparel’s discovery platform, today announced it has been recognized as a “Cool Vendor” in Gartner Inc.’s 2016 “Cool Vendors in Digital Commerce Marketing”¹ report. The paper highlights innovative, impactful and intriguing products and services available to marketers to transform their digital commerce tactics. True Fit is featured in the list for its ability to help retail and brand marketers overcome the online fit challenge.

True Fit enables the world's leading retailers and brands to personalize and curate entire catalogs to every consumer because it organized the first-ever Genome™ for footwear and apparel. Mapped from the world’s largest collection of attribute-rich fit and style data, this data set uniquely connects the relationship between millions of shoe and clothing styles from more than 10,000 brands to more than 100 million consumers. Its ability to understand and connect product style attributes to consumer preference allows True Fit’s engines to advance retailers’ ability to connect brands’ products with consumers that will love and keep them with increasing relevance and efficiency.

“We are thrilled to be included in Gartner’s latest Cool Vendors in Digital Commerce Marketing report,” said Bill Adler, CEO of True Fit. “True Fit is dedicated to unlocking digital growth online and in store for the massive footwear and apparel market. This accolade validates and reinforces the unique collaboration that we harness between retailers, brands and consumers, which has given rise to the Genome. As demand continues to rise sharply, we are passionate about helping everyone leverage this special platform and continue to help accelerate inspired growth in shopping for shoes and clothing.”

In addition to the Genome, True Fit’s database of technical product data powers its award-winning Confidence Engine™, which instantly generates a personal fit rating and size recommendation for each shopper. In seeing how each item will fit and flatter, shoppers are encouraged to buy more, and return less. Furthermore, True Fit’s Discovery Engine™ enables retailers to curate highly personalized collections for each consumer. These platforms fuel leading insights that enable retailers and brands to optimize marketing, merchandising and product development, and also bridge the gap between online and in-store experiences.

To access the complete 2016 Cool Vendors in Digital Commerce Marketing report, visit Gartner.com.

Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

¹Gartner “Cool Vendors in Digital Commerce Marketing” by Kirsten Newbold-Knipp and Jennifer Polk, 13 April 2016.

About True Fit
True Fit is footwear and apparel’s discovery platform. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. Its data is mapped into its Genome™, which helps retailers and brands unlock digital growth in the $1 trillion+ footwear and apparel industry. True Fit's Genome^TM powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insights™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development. Consumers who use True Fit buy more, return less. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter.