LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global cloud e-mail security market to grow at a CAGR of more than 15% during the forecast period, according to their latest report.
The research study covers the present scenario and growth prospects of the global cloud e-mail security market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of e-mail security solutions hosted on private, public, and hybrid cloud deployed as direct software as a service (SaaS). The report also considers licensed suits on both fixed-users base and pay-per-use basis.
Technavio ICT analysts highlight the following four factors that are contributing to the growth of the global cloud e-mail security market:
- Increase in employee mobility
- Increasing instances of cloud service-specific attacks
- Need to reduce overall budget
- Convergence of technologies
Increase in employee mobility
Many companies are expanding their operations geographically, leading to significant growth in employee mobility. Employees from the healthcare; banking, financial services, and insurance; government; transportation; and retail sectors are generally on the move. This compels the companies to provide access to e-mail, databases, and stored documents through the cloud.
However, companies have to be extra cautious about security while providing these services and access to their networks through the cloud. This is because access to their servers is from outside their network perimeter, and conventional security solutions cannot provide sufficient security. “So the growing employee mobility is driving companies to adopt robust cloud e-mail security solutions, which will drive the market growth during the forecast period,” says Amrita Choudhury, a lead analyst at Technavio for IT security.
Increasing instances of cloud service-specific attacks
Another reason for adopting cloud security solutions is the sudden increase in instances of attacks on the public and private cloud. One of the primary reasons for such attacks is the growing usage of cloud-based e-mail services and the users' willingness to reveal personal information. The archived e-mails that are stored on the cloud are a major target for attackers. This compromises the users’ information, thereby resulting in identity theft and access to confidential e-mails. For instance, attacks on cloud-based services of Epsilon, in March 2011, affected many companies, including large investment banks. The rise in attacks on cloud-based services is further fueled by the absence of strict guidelines and regulations for CSPs. Thus, the growing number of attacks on cloud-based services is driving many companies to adopt cloud security software.
Need to reduce overall budget
In traditional onsite e-mail security software, the total cost of ownership includes a high upfront software license cost and software implementation cost coupled with a high maintenance cost. In cloud e-mail security software, cloud vendors take on the responsibility of implementing, maintaining, updating, and backing up the software, thereby reducing the need for internal IT administration. The pricing model of cloud e-mail security software is based on a pay-per-use model, where customers pay according to the utilization of the services, as opposed to traditional onsite software systems that require a one-time large capital investment and ongoing operational costs. In traditional onsite systems, a large amount of money is spent on the IT infrastructure of the enterprise and its sub-systems to achieve an integrated flow of information. The cloud e-mail security software removes the need to incur in-house IT infrastructure expenditure because it is offered with a wide variety of connection options for the systems of leading enterprise software vendors such as Trend Micro and Symantec.
Convergence of technologies
The need to protect networks from advanced cyber threats has led companies around the globe to adopt multiple security solutions such as messaging (SMS and MMS) security, web security, e-mail security, data loss prevention, endpoint security, and network security solutions. The complexity of IT infrastructure has increased with the high adoption of different types of security solutions.
“To overcome this challenge, companies are opting for converged e-mail security products and services, a combination of multiple security solutions. The market for converged e-mail security products and services such as cloud-based services and hardware products like anti-spam filtering, malware detection, encryption, and archiving is growing rapidly, which is supporting the growth of the global cloud e-mail security market,” says Amrita.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
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