AUSTIN, Texas--(BUSINESS WIRE)--Kasasa®, formerly BancVue, an award-winning financial technology and marketing provider, received one Platinum and two Gold Hermes Creative Awards for the categories of outdoor print media, TV advertising campaigns and website design.
The Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization that seeks companies and individuals with exceptional talent. The AMCP received more than 6,000 entries from companies, advertising agencies and public relations firms across the United States, Canada and other countries. The winners were selected from 195 categories, which are grouped into print media, PR/communication and electronic media.
For the category of outdoor print media, Kasasa received a Platinum Hermes Creative Award for its MainStreetBank Subway Takeover launched in September 2015. A collaboration between Kasasa and Fairfax, Va.-based MainStreet Bank’s in-house designer, the advertising campaign focused on four metro stations and two buses throughout Northern Virginia. The four-month campaign featured more than 20 unique metro station ads and two bus ads, which included floor clings, banners, dioramas, faregate ads and two-sheet posters.
In addition to its Platinum Award, Kasasa received two Gold Hermes Creative Awards for its #AskForKasasa TV advertising campaign and for the design of its new Kasasa website. The combination of its TV campaign and website enabled Kasasa to create marketing collateral that reaches across traditional and digital channels.
“At Kasasa, we strive to provide our customers with innovative products and creative marketing services to help increase awareness and drive account growth,” said Keith Brannan, chief marketing officer at Kasasa. “To be recognized for our efforts by such a reputable organization as AMCP speaks volumes about our dedication to help community financial institutions compete with megabanks. It’s an honor to receive such recognition, and we’ll continue working with local institutions to develop successful marketing campaigns.”
Currently, the company has a client base of 796 signed and launched community financial institutions (CFIs) across all product offerings, representing more than 5,500 branches in all 50 states as well as Guam and D.C. The corporation more than doubled the number of new clients acquired compared to 2014.
About Kasasa
Kasasa®, formerly BancVue®, is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. With unprecedented access to training, compliance, research, support resources and customized consulting, Kasasa’s flagship suite provides a research-based strategy leveraging the power of a branded relationship platform. Kasasa is making community financial institutions the topic of conversation for happy consumers nationwide. For more information, please visit www.kasasa.com, or visit them on Twitter @Kasasa, @KasasaNews, Facebook, or LinkedIn.
