CHICAGO & WASHINGTON--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for CPG, retail, media and health care companies, today announced that it has aligned with Microsoft Corp. to host IRI Liquid Data™, the CPG and retail industry’s leading big data analytics platform, on the Microsoft Azure cloud platform. By making Liquid Data available on Azure, IRI clients now have an additional option for how they can deploy their Liquid Data Private Cloud solutions beyond IRI’s existing hosted offerings or their own internal data centers.
Through the alliance, IRI is taking Liquid Data Private Cloud to a new level by bringing its groundbreaking analytics technology to Azure. IRI clients will be able to take advantage of the cost-effective and elastic cloud computing infrastructure of Azure, for high performance analysis workloads.
“In addition to the cloud computing capabilities of Microsoft Azure, we are excited about bringing new benefits to IRI clients who can also utilize additional Microsoft Azure services, such as Microsoft Azure Machine Learning and Microsoft Cortana Analytics,” said Ash M. Patel, chief information officer, IRI.
“Azure provides IRI clients with an on-demand, scalable cloud environment that can grow to meet data capacity demands — securely,” said Steven Guggenheimer, corporate vice president of Developer Platform & Evangelism and chief evangelist for Microsoft Corporation. “Our relationship with IRI empowers Liquid Data customers the opportunity to exploit Azure’s world-class cloud infrastructure and services for moving faster and achieving more.”
The Liquid Data platform is the industry’s most advanced, utilized and imitated end-to-end consumer insights to activation solution. It comes with hundreds of integrated data sets that can be further enriched with client data in a tailored, private cloud deployment.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Microsoft, Millward Brown Digital, Mu Sigma, Oracle, SPINS, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
