DAYTON, Ohio--(BUSINESS WIRE)--Berry Network has been awarded a group purchasing agreement for advertising and marketing with Premier, Inc. Effective January 1, 2016, the new agreement allows Premier members, at their discretion, to take advantage of special pricing and terms pre-negotiated by Premier for search and display marketing solutions across both online and mobile devices, as well as direct mail and Yellow Pages advertising.
Berry Network serves national brands across the U.S., including more than 400 hospitals and healthcare organizations, with comprehensive local search marketing programs that help organizations connect with patients and consumers. Berry Network does this for acute and non-acute healthcare organizations by focusing on all stages of the patient lifecycle: before, during, and after treatment. The company provides consulting and delivery for a suite of online and offline marketing programs including online search and display marketing, mobile marketing, direct mail, Yellow Pages, and social media advertising to ensure its clients' messages are at the right place at the right time. Through this new multi-year agreement with Premier, Inc., Berry Network will leverage Premier’s supply chain and performance services for pre-negotiated rates on media solutions from leading publishers and technology companies, such as YP, SuperMedia, xAd, Yext, Yahoo, Google, and others.
“This new relationship with Premier further strengthens our brand as one of the leading local search and display providers to healthcare organizations,” said Matt Garrett, vice president, healthcare services for Berry Network. “We will provide Premier members with expert advice on the right mix of media based on their local market,” says Garrett, “and we deliver those solutions based on the precise needs and budgets of the organization. We are looking forward to providing the best results at the lowest rates – and we even offer guaranteed performance.”
With the exploding movement to mobile, healthcare providers also need solutions that can help them reach patients based on their proximity to their facility—or competitor facility—with messages that promote their brand and offer quick access to directions, contact information, videos, reviews, and patient testimonials. Berry Network’s mobile solutions across display and search provide some of the most advanced targeting capabilities available, including the ability to reach individuals within a specific radius around a location, individuals of certain demographics (gender, age group, interests), and those that visit your healthcare site or search healthcare terms.
Premier, Inc. is a leading healthcare improvement company, uniting an alliance of approximately 3,600 U.S. hospitals and 120,000 other providers to transform healthcare.
About Berry Network
Berry Network, a division of YP Advertising & Publishing LLC, is a digital and print advertising services company with more than a century of local search expertise. Berry Network offers national brands unique insight into how to reach consumers on their terms — anytime, anywhere — whether via Internet search, print and online directories, mobile Web and apps, direct mail, or another form of emerging local search media.
The company’s patent-pending tools allow it to highly target and measure multi-platform media buys at the ZIP-code level to influence more local consumers and generate the highest return on investment. The people at Berry Network are completely committed and focused on local advertising. But they don’t stop at just solutions; they also provide the most flexible and complete range of account services in the industry, including strategic account planning, testing and validation, transactional management of the program and back-end reporting. More information about Berry Network is available at www.berrynetwork.com/healthcaremarketing or call 1-800-366-1264.
